Role Overview
We are seeking a Campaigns Specialist to join our demand generation team. This role will focus on planning, executing, and optimizing campaigns targeted at CXOs and decision-makers of mid-market and enterprise accounts. The ideal candidate will bring hands-on experience in account intelligence, personalized campaign execution, and multi-channel engagement.
Key Responsibilities
- Partner with demand gen and sales teams to design and execute 1:1, 1:few, and 1:many ABM and email campaigns.
- Conduct deep account research to uncover buying centers, decision-making structures, and intent signals.
- Develop personalized messaging and content tailored to CXO personas across HR, Finance, IT, and Operations.
- Manage multi-channel campaigns across LinkedIn, email, paid media, and events with a strong focus on engagement and conversion.
- Collaborate with content and design teams to create account-specific assets (microsites, personalized decks, nurture emails, etc.).
- Use ABM and marketing automation tools (HubSpot/Marketo, 6sense, or similar) for campaign orchestration and measurement.
- Track, analyze, and report campaign performance metrics (engagement rates, influenced pipeline, conversion) and optimize campaigns continuously.
- Stay updated on ABM and email campaign best practices and emerging trends to drive innovation in ANSR's demand gen approach.
Skills & Experience Required
- 3–6 years of experience in B2B demand generation, preferably in services industry.
- Strong grasp of B2B buyer journeys, especially in mid-market and enterprise segments.
- Hands-on experience with campaign management platforms and CRM/marketing automation tools.
- Excellent skills in account research, segmentation, and persona development.
- Strong project management and cross-functional collaboration skills.
- Data-driven mindset; ability to analyze campaign performance and optimize.
- Exposure to GCC/GBS, outsourcing, or enterprise tech industries is a plus.
