Company: IFC Ventures

Location: Mumbai, Maharashtra, India (On-site)

Employment Type: Full-time

Industry: FMCG / Skincare / Personal Care / Quick Commerce

About IFC Ventures

IFC Ventures operates in the FMCG and personal care space, focusing on building and scaling brands across modern distribution channels, including quick commerce platforms. The company manages a growing portfolio across skincare, hygiene, and everyday consumer products, with a strong focus on performance-led growth.

About the Role

IFC Ventures is hiring a Quick Commerce Category Manager with a strong focus on category manager coordination and platform relationship management across Blinkit, Zepto, and Swiggy Instamart.

This is a platform-facing, execution-heavy role where success depends on your ability to build relationships, negotiate effectively, and drive faster execution with category managers and platform teams.

You will act as the bridge between IFC Ventures and platform category teams, influencing key levers such as visibility, placements, margins, campaigns, and overall platform growth.

Key Responsibilities

1. Category Manager Coordination (Primary Responsibility)

Act as the single point of contact for category managers across Blinkit, Zepto, and Instamart
Build and maintain strong relationships with platform stakeholders
Drive:
Homepage placements
Campaign participation
Category visibility and rankings
Lead margin negotiations, trade discussions, and placement deals
Ensure faster execution of listings, approvals, and campaigns through proactive follow-ups
Identify and unlock growth opportunities within platform ecosystems

2. Quick Commerce Platform Management

Manage day-to-day operations across Blinkit, Zepto, and Instamart
Oversee:
Product listings and catalog optimization
Pricing, discounting, and offer structures
Inventory coordination and stock planning
Ensure high product availability, discoverability, and performance

3. Ads & Performance Optimization

Coordinate closely with platform Ads POCs to plan and execute advertising campaigns (search ads, sponsored listings, banners)
Continuously align on what's working, what's not, and optimization opportunities
Optimize campaigns for:
ROAS (Return on Ad Spend)
Conversion rates
Search visibility and ranking
Work with Ads teams to iterate creatives, targeting, and bidding strategies
Scale high-performing SKUs using platform insights, data analysis, and continuous experimentation

4. Sales Growth & Revenue Management

Drive monthly revenue growth across quick commerce platforms
Identify and scale high-performing SKUs and categories
Execute:
Platform campaigns
Seasonal promotions
Pricing and discount strategies
Balance top-line growth with margin efficiency

5. Data Analysis & Insights

Track and analyze:
Sales, CTR, conversion rates
Ad performance and ROI
Search visibility and ranking trends
Generate actionable insights to improve:
Listings and discoverability
Campaign performance
Pricing strategies
Use insights to support negotiations and platform strategy decisions

6. Cross-Functional Coordination

Work closely with:
Supply Chain (inventory planning and replenishment)
Marketing (campaigns, creatives, launches)
Finance (pricing, margins, profitability)
Ensure fast execution and alignment across teams

Required Skills & Experience

2–5 years of experience in:
Quick commerce / e-commerce / marketplace account management
Hands-on experience with:
Blinkit, Zepto, Swiggy Instamart or similar platforms
Strong ability to coordinate with external platform teams and drive outcomes
Proven experience in:
Negotiation, stakeholder management, and relationship building
Ads optimization and performance marketing
Understanding of marketplace algorithms and visibility levers
Data-driven mindset with strong execution focus

Preferred Background

Experience in FMCG, skincare, or personal care categories
Prior roles such as:
Category Manager
Key Account Manager (KAM)
Marketplace Manager
Familiarity with:
Inventory planning and demand forecasting
Quick commerce dashboards and analytics tools

Added Advantage

Strong network or direct working relationships with category managers across Blinkit, Zepto, or Instamart, enabling faster execution of placements, campaigns, and visibility opportunities
Ability to accelerate approvals, unlock better placements, and drive quicker go-to-market execution

What You Will Be Responsible For

Owning category manager relationships across quick commerce platforms
Driving visibility, placements, and revenue through platform coordination
Improving speed of execution across listings, campaigns, and approvals
Supporting business growth through negotiation, insights, and platform strategy

Why Join IFC Ventures

Work in the fast-growing quick commerce ecosystem
Direct exposure to Blinkit, Zepto, and Instamart category teams
Ownership-driven role with clear impact on revenue and growth
Performance-focused, execution-led work environment

Equal Opportunity Employer

IFC Ventures is committed to fair and inclusive hiring practices. All qualified applicants will be considered based on skills, experience, and business requirements.

Quick Commerce Category Manager (Blinkit / Zepto / Instamart)