Role Overview

We are seeking a dynamic Social Media & Growth Marketing Specialist to drive digital growth for our Facility Management SaaS product. This role focuses on building brand awareness and generating qualified leads through high-impact content, social media strategies, and performance marketing campaigns.

Key Responsibilities

Content Creation & Social Media
Create and manage engaging content across Instagram and LinkedIn
Develop:

3–4 Reels per week (educational and problem-solving content)
2–3 Carousel posts per week

Focus on content themes such as:

Facility management challenges
SaaS-based solutions to industry problems
Case studies and storytelling

Growth Marketing & Paid Campaigns
Plan, execute, and manage paid campaigns on:

Meta Ads Manager
Google Ads

Optimize campaigns to improve:

Cost per Lead (CPL)
Click-Through Rate (CTR)

Continuously test creatives, audience targeting, and funnels to maximize ROI
Lead Generation & Funnel Management
Build and optimize lead generation funnels:

Social content → Landing Page → Demo Booking

Track and improve:

Leads generated per campaign
Conversion rates (%)

Coordinate with internal teams for seamless lead handover
Analytics & Reporting
Monitor and analyze performance of campaigns and content
Prepare weekly reports on:

Reach and engagement
Leads generated
Conversion performance

Maintain and track hot and cold lead reports

Required Skills & Experience

Proven experience in B2B or SaaS marketing
Strong expertise in:

Instagram (Reels & Carousels)
LinkedIn marketing

Hands-on experience in:

Performance marketing (ads, targeting, funnels)
Basic copywriting (beyond design execution)

Preferred / Good To Have

Experience in PropTech, SaaS, Facility Management, or B2B tools
Understanding of:

Lead generation funnels
CRM integrations and marketing automation

Key Competencies

Creative mindset with a data-driven approach
Strong analytical and problem-solving skills
Ability to manage multiple campaigns and meet deadlines
Results-oriented with a focus on growth metrics

How To Apply

Share your CV @ [HIDDEN TEXT] with the following details:

Current Location :

Years Of Experience

Current CTC :

Social Media & Growth Marketing Specialist (SaaS)