Some key responsibility includes-.

Work with marketing, Paid media agencies and Marketing Ops stakeholders for instrumentation requirements for campaigns
Translate business requirements into technical specs for the technical team to implement/update the tags
Co-ordinate with client product and relevant stakeholders on the required client instrumentation and End to End product flows
Submit tag requests in project management workflow with requirements and provide use cases to the technical team.
Review requirements and priorities for the backlog
Coordinate and support troubleshooting of issues arising from instrumentation
Work with the technical team to document tag firing conditions and support maintenance
Validate tag post-implementation.
Validate data accuracy in third-party tools vs. in-house analytics tools.
Identify existing instrumentation in an in-house tool for data gap analysis

Technical Skills:

Minimum 4+ years of experience working for paid media projects and instrumentation projects
Good understanding of the instrumentation process and various tags implementation process
Good understanding of Paid media tools (Ad words, DV360, SA360, Facebook, LinkedIn, etc.)
MS PowerPointGovernance meetings to provide updates based on the expectations of the target audience
MS ExcelCreate and manage detailed project plan with specific tollgates, milestones, planned/actual start and closure date, responsibility and completion status
Knowledge on any of the tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager.

Good to have:

Certification- On any tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager.
Knowledge on Mobile Measurement Platform tools like mParticle, Kochava, Adjust

Basic Qualifications:

Associate Process Manager