Job Description

About Applikon IT Solutions

Applikon IT Solutions is a globally recognized Salesforce consulting partner with 15+ years of expertise, 275+ successful projects, and a 98% client satisfaction rate. We help businesses across

manufacturing, healthcare, non-profit, retail, and financial services unlock the full potential of Salesforce, from Sales Cloud and CPQ to FSL, MuleSoft integrations, and Agentforce. As we grow our digital presence, we are looking for a talented LinkedIn Ghostwriter & Outreach Specialist to build our brand authority and generate qualified pipeline through LinkedIn.

Role Overview

You will be the voice behind our company and leadership pages on LinkedIn. You will craft compelling content that positions Applikon as a thought leader in the Salesforce ecosystem, and execute strategic outreach campaigns to connect with decision-makers, prospects, and potential partners. This is a high-impact, creative role with direct visibility to senior leadership.

Key Responsibilities

Content Creation & Ghostwriting
Write engaging LinkedIn posts, articles, carousels, and newsletters for the company page and

leadership profiles (CEO, practice leads)

Translate complex Salesforce topics (CPQ, FSL, MuleSoft, Agentforce, etc.) into accessible,

value-driven content for business audiences

Develop a consistent content calendar aligned with business goals, campaigns, and industry

trends

Craft compelling case study teasers, success story posts, and thought leadership pieces
Repurpose existing blogs, case studies, and website content into LinkedIn-native formats
Outreach & Lead Generation
Identify and build targeted prospect lists of decision-makers (CTOs, VP Sales, IT Directors,

Operations Heads) across target industries

Execute personalized LinkedIn connection and messaging campaigns using Sales Navigator or

similar tools

Design and A/B test outreach sequences to maximize response and meeting booking rates
Manage and follow up on outreach conversations, qualify leads, and hand off warm prospects to

the sales team

Track outreach metrics (acceptance rate, reply rate, meeting rate) and continuously optimize
Analytics & Reporting
Monitor LinkedIn page and profile analytics to track reach, engagement, follower growth, and

inbound inquiries

Provide weekly/monthly performance reports with actionable insights and recommendations
Stay updated on LinkedIn algorithm changes and best practices to keep our strategy ahead of the curve

What We're Looking For

Required

2+ years of LinkedIn content writing or ghostwriting experience (B2B / tech / SaaS preferred)
Proven track record of growing LinkedIn engagement and generating outbound leads
Excellent written English with strong storytelling, copywriting, and editing skills
Experience with LinkedIn Sales Navigator or equivalent outreach tools
Ability to understand and simplify technical concepts for non-technical audiences
Self-starter with strong project management skills and ability to meet deadlines
Nice to Have
Familiarity with Salesforce, CRM platforms, or enterprise software landscape
Experience writing for IT services, consulting, or technology companies
Knowledge of content scheduling tools (Buffer, Hootsuite, Taplio, etc.)
Basic understanding of demand generation or ABM (Account-Based Marketing) strategies

Company Description

ApplikonTech is Solution Consulting in Information Technology On-Demand Customer Relationship Management projects, and provide integration solutions and enterprise application development.

We help companies solve their problems better with technology driven solutions. The key difference with us is customer service. Tech companies are not renowned for customer service, but we strive to create the best customer experience we can. Your business problem becomes our next project, and we work with you to find the right solution.

We've completed hundreds of projects, and most of our customers continue to come back again and again.

Applikon IT Solutions Pvt. Ltd. - LinkedIn Ghostwriter & Outreach Specialist ( 0-0 yrs )