Job Title: Performance Marketing Specialist

Company: The Propertist

Location: Mumbai

Experience: 2+ years

Employment Type: Full-time, Permanent

Work Mode: On-site

About Us

The Propertist is a fast-growing prop-tech and digital marketing platform helping real estate developers and channel partners generate high-quality leads and build strong digital brands. If you have a passion for performance marketing and managing budgets, this role is for you.

Role Overview

As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid digital campaigns across Meta, Google & Native platforms. Your core focus will be driving high-quality leads, reducing cost-per-lead (CPL), and scaling campaigns efficiently.

Key Responsibilities

Plan, execute, and optimize paid campaigns across:

Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, Demand Gen)
Manage monthly advertising budgets
Monitor and improve key performance metrics such as CPL, CPA, and ROAS
Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
Conduct keyword research and audience targeting to enhance campaign performance
Analyze campaign data using tools like Google Analytics (GA4) and Ads Manager
Identify high-performing campaigns and scale them strategically
Coordinate with internal teams (design/content) to develop high-converting creatives
Continuously track, report, and optimize campaign performance

What We're Looking For:

Strong hands-on experience with Meta Ads Manager and Google Ads
Good understanding of lead generation funnels and performance metrics
Analytical mindset with the ability to interpret data and optimize campaigns
Ability to manage multiple campaigns and budgets efficiently
Detail-oriented with a focus on achieving measurable results.

Qualifications :

Minimum 2+ years of experience in performance marketing (required)
Proven experience managing paid ad campaigns (Meta & Google)
Experience handling big ad budgets (preferred)

Why Join Us

Work in a collaborative, performance-driven culture that values ownership, learning, and results. We believe in empowering individuals, encouraging initiative, and growing together as a team.