Job Title: Search Engine Specialist (SEO Specialist)

Job Overview

We are seeking a detail-oriented and performance-driven Search Engine Specialist to improve our website visibility, rankings, and organic traffic. The candidate will be responsible for planning and executing SEO strategies, analyzing performance, and optimizing websites to achieve higher search engine rankings.

Key Responsibilities

Conduct keyword research and implement SEO strategies to improve rankings
Perform on-page SEO activities (meta tags, content optimization, internal linking, URL structuring)
Execute off-page SEO strategies including link building and outreach
Perform technical SEO audits and coordinate fixes (site speed, mobile optimization, crawl issues, indexing)
Monitor website performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
Optimize website content based on search intent and SEO best practices
Track keyword rankings, organic traffic, and conversion performance
Work closely with content, design, and development teams for SEO implementation
Stay updated with search engine algorithm changes and industry trends
Prepare regular performance reports with insights and recommendations

Required Skills & Qualifications

Bachelor's degree in Marketing, IT, or a related field
2–4 years of experience in SEO or search engine marketing
Strong knowledge of on-page, off-page, and technical SEO
Experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, etc.
Familiarity with Google Analytics, Google Search Console, and Tag Manager
Understanding of HTML, CSS, and basic website structures
Strong analytical and problem-solving skills
Good written and verbal communication skills

Preferred Skills

Experience with local SEO and Google Business Profile optimization
Knowledge of content marketing and keyword mapping
Experience in WordPress or other CMS platforms
Basic understanding of paid search (Google Ads)

Key Performance Indicators (KPIs)

Improvement in keyword rankings
Growth in organic traffic
Increase in website conversions from organic sources
Backlink quality and domain authority improvement

Call to Action

Interested candidates can share their resume and portfolio to [HIDDEN TEXT] or call us @ +91 9676613214

Search Engine Optimization Specialist