Job Title: Manager – Marketplace Performance Marketing

Location: Noida

Brand: Forest Essentials

About the Role

Forest Essentials, India's leading luxury Ayurvedic beauty brand, is looking for a results-driven Performance Marketing Manager (Marketplaces) to lead and scale paid advertising across key e-commerce platforms.

In this role, you will own end-to-end performance marketing across marketplaces such as Amazon, Nykaa, Myntra, Blinkit, Zepto, and Swiggy Instamart- driving revenue growth, optimizing ROAS, and enhancing brand visibility while maintaining a premium positioning.

Key Responsibilities

1. Campaign Strategy & Execution

Plan, launch, and manage paid campaigns across major marketplaces (Amazon, Nykaa, Myntra, Blinkit, Zepto, Swiggy Instamart).
Execute and optimize ad formats including Sponsored Products, Sponsored Brands, Sponsored Display, PLA, PCA, etc.
Own end-to-end campaign lifecycle: setup, optimization, budgeting, and reporting.
Align campaigns with product priorities, inventory, and brand objectives.

2. Performance Optimization & Revenue Growth

Track and optimize key metrics: CTR, CVR, CPC, ACOS, TACOS, ROAS.
Run A/B tests across creatives, keywords, bidding strategies, and placements.
Scale high-performing campaigns and reallocate budgets effectively.
Drive revenue growth while maintaining premium brand positioning.

3. Analytics & Insights

Build and maintain weekly/monthly performance dashboards.
Analyse campaign data to identify growth opportunities and optimization areas.
Present actionable insights to internal stakeholders (category, merchandising, leadership).
Track performance during sale events, festive campaigns, and product launches.

4. Cross-Functional Collaboration

Work closely with content, creative, and category teams to improve conversion.
Partner with sales and account teams for joint business planning.
Support visibility strategies during key events (Prime Days, festive sales, platform promotions).

5. Marketplace & Industry Expertise

Stay updated on platform algorithms, new ad formats, and automation tools.
Identify and implement solutions to improve campaign efficiency and scalability.
Benchmark competitors and recommend strategic improvements.

What We're Looking For

6–8 years of experience in marketplace performance marketing / e-commerce advertising.
Strong hands-on experience with Amazon Ads and other marketplace platforms.
Solid analytical skills with proficiency in Excel and data interpretation.
Experience in beauty, luxury, or premium brands is preferred.
Ability to balance brand storytelling with performance-driven growth.
Strong stakeholder management and communication skills.

Why Join Forest Essentials

Work with one of India's most iconic luxury Ayurvedic beauty brands.
Own high-impact revenue-driving channels across leading marketplaces.
Be at the forefront of performance marketing innovation in e-commerce.
Collaborate with cross-functional teams in a fast-growing digital business.