Job Title: Promo Producer - AI & Performance Promos

Location: BengaluruExperience: 2–4 Years

Core Stack: Scriptwriting + AI Visual Generation (Midjourney/Runway/Pika/Leonardo) +

Performance Marketing Sense.

The Mission

At Kuku FM, we are turning ears into eyes. As a Creative Producer (AI & Promos), your job

is to create Scroll-Stopping trailers for our top audiobooks. You will take a high-drama

audio script, write a killer promo hook, and use Generative AI to build a cinematic world that

didn't exist yesterday.

Your trailers are the frontline of our growth - they are the reason a user stops scrolling and

starts listening.

What You'll Do

High-Stakes Scripting (The Hook)
Extract the viral soul of an audio show and condense it into a 60-120 second

high-tension script.

Master the 3-Second Rule: Craft openings that grab attention before the user can

swipe away.

Write compelling CTA (Call to Action) copy that converts viewers into listeners.
AI Visual Direction (The Prompting)
Prompt Engineering: Use AI tools (Midjourney, Leonardo, Runway, etc.) to generate

high-quality, consistent character art and cinematic backgrounds that match the

audio's mood.

Visual Storyboarding: Create a visual mood board for every promo, ensuring the

AI-generated assets tell a cohesive story.

Tech-Forward Creation: Stay at the bleeding edge of AI video tools to bring static

images to life (Lip-sync, motion effects, etc.).

The Editor-Director Loop
Collaborate with Video Editors to sync your AI visuals with the script and sound

design.

Direct the pacing, typography, and vibe of the final video to ensure it feels like a

premium OTT trailer.

Performance Optimization
Analyze CTR (Click-Through Rates) and CPI (Cost Per Install) data to understand

what visuals are working.

Run A/B tests: Does a Horror hook work better with a jump-scare visual or a

psychological AI-generated landscape

Who You Are

The Hybrid: You are 50% Writer, 50% AI Artist. You think in words but see in

prompts.

The OTT Junkie: You understand the tropes of Indian soaps, thrillers, and masala

movies.

Native Storyteller: Exceptional command over Hindi / English . You know the difference between a good line and a punchy line.
Data-Informed: You don't get offended by data. If a trailer fails, you iterate and

prompt again.

Your promos consistently hit below-average CPI targets for the marketing team.

Visual Benchmark You've established a unique Kuku FM Visual Style using AI that looks better than

high-budget live-action shoots.

Speed to Market You've optimized the workflow from Script to AI-Ready Assets in under 48 hours.

Skills: video,visuals,promo

Promo Producer - AI & Performance Promos - Hindi & English