Experience Required: 3+ Years

Location: Lucknow

Employment Type: Full-time

Job Overview:

We are looking for a highly skilled and creative Senior Digital Marketing Executive with a strong understanding of SEO, Social Media Marketing, Meta Ads, and content-driven growth strategies. The ideal candidate should also have working knowledge of graphic design and video editing to support end-to-end digital campaign execution. You will be responsible for planning, implementing, and managing digital marketing strategies to drive brand visibility, engagement, and lead generation.

Key Responsibilities:

● Plan and execute SEO strategies (on-page, off-page, and technical SEO) to improve organic rankings and traffic.

● Manage and optimize Social Media Marketing (SMM) across platforms like Facebook, Instagram, LinkedIn, and others.

● Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram Ads) to generate leads and conversions.

● Develop engaging social media content strategies aligned with brand goals.

● Collaborate with design and content teams to create high-performing creatives.

● Utilize basic graphic design skills (Canva/Photoshop or similar tools) for social media posts and ad creatives.

● Perform basic video editing for reels, ads, and promotional content.

● Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and other SEO tools.

● Stay updated with latest digital marketing trends and algorithm updates.

● Coordinate with internal teams to ensure consistent brand messaging across all platforms.

Required Skills & Qualifications:

● Bachelor's degree in Marketing, IT, Communications, or related field.

● Minimum 3+ years of proven experience in digital marketing.

● Strong knowledge of SEO, SMM, and Paid Advertising (Meta Ads).

● Hands-on experience with tools like Google Analytics, Google Search Console, Meta Ads Manager.

● Basic knowledge of graphic design tools (Canva, Photoshop, or similar).

● Basic to intermediate video editing skills (CapCut, Premiere Pro, or similar tools).

● Strong analytical, communication, and creative thinking skills.

● Ability to manage multiple projects and meet deadlines.

Preferred Skills:

● Experience with lead generation campaigns.

● Knowledge of content marketing and copywriting.

● Understanding of WordPress or website management.

● Familiarity with marketing automation tools.

Sr. Digital Marketing Executive