Project Role : Custom Software Engineer

Project Role Description : Design, build and configure applications to meet business process and application requirements.

Must have skills : Customer Data Platform & Integration

Good to have skills : NA

Minimum 3 Year(s) Of Experience Is Required

Educational Qualification : 15 years full time education

Summary:

Seeking an experienced and hands-on Adobe Experience Platform (AEP) RTCDP Specialist to support our data onboarding, profile stitching, audience creation, and activation efforts within a large-scale Adobe marketing transformation initiative. The ideal candidate will bring deep knowledge of XDM schema design, data ingestion strategies, identity management, and audience segmentation — with a focus on real-time personalization and activation across multiple channels.

Roles & Responsibilities:

Design and implement XDM schemas, datasets, and data relationships based on business use cases
Configure and manage data ingestion pipelines (batch and streaming) into AEP
Set up and maintain Identity Namespaces, Identity Graph, and Merge Policies for unified profiles
Build and manage audiences using segmentation UI and SQL-based segment builders
Ensure real-time audience availability and validate qualification rules
Work with Adobe product teams or developers to set up Data Sources, Destinations, and Consent Frameworks
Troubleshoot issues related to profile stitching, data mapping, audience qualification, or destinations
Collaborate with AJO, CJA, and Offer Decisioning teams to ensure data usability and activation
Document data dictionaries, profile KPIs, and segmentation logic
Support platform QA/UAT, and contribute to privacy and governance reviews* Collaborate with cross-functional teams to ensure end-to-end delivery
Expected to perform independently and become an SME.
Contribute in providing solutions to work related problems.
Engage in continuous learning to stay updated with the latest technologies and best practices.

Required Skills & Experience:

3–6 years of experience in digital marketing or MarTech/CDP platforms
Minimum 2+ years of hands-on experience with Adobe Experience Platform (AEP) and Real-Time CDP
Proficiency in:
XDM schema design and dataset configuration
Identity resolution, including cross-device stitching and merge rules
Audience segmentation and activation use cases
Strong understanding of profile store, segment evaluation logic, and profile simulation tools
Familiarity with batch and streaming ingestion via API or source connectors (e.g., SFTP, cloud storage)
Exposure to Destination setup (e.g., Marketo, ad platforms, custom endpoints)
Comfortable reading/writing JSON, understanding data modeling, and interpreting segment logs
Strong problem-solving and documentation skills

Additional Information:

The candidate should have minimum 3-6 years of experience in digital marketing or MarTech/CDP platforms.
This position is based at our Bengaluru office.
A 15 years full time education is required.

, 15 years full time education