Custom Software Engineer

Project Role : Custom Software Engineer

Project Role Description : Design, build and configure applications to meet business process and application requirements.

Must have skills : Customer Data Platform & Integration

Good to have skills : NA

Minimum 3 Year(s) Of Experience Is Required

Educational Qualification : 15 years full time education

Summary:

Seeking an experienced and hands-on Adobe Experience Platform (AEP) RTCDP Specialist to support our data onboarding, profile stitching, audience creation, and activation efforts within a large-scale Adobe marketing transformation initiative. The ideal candidate will bring deep knowledge of XDM schema design, data ingestion strategies, identity management, and audience segmentation — with a focus on real-time personalization and activation across multiple channels.

Roles & Responsibilities:

• Design and implement XDM schemas, datasets, and data relationships based on business use cases
• Configure and manage data ingestion pipelines (batch and streaming) into AEP
• Set up and maintain Identity Namespaces, Identity Graph, and Merge Policies for unified profiles
• Build and manage audiences using segmentation UI and SQL-based segment builders
• Ensure real-time audience availability and validate qualification rules
• Work with Adobe product teams or developers to set up Data Sources, Destinations, and Consent Frameworks
• Troubleshoot issues related to profile stitching, data mapping, audience qualification, or destinations
• Collaborate with AJO, CJA, and Offer Decisioning teams to ensure data usability and activation
• Document data dictionaries, profile KPIs, and segmentation logic
• Support platform QA/UAT, and contribute to privacy and governance reviews* Collaborate with cross-functional teams to ensure end-to-end delivery
• Expected to perform independently and become an SME.
• Contribute in providing solutions to work related problems.
• Engage in continuous learning to stay updated with the latest technologies and best practices.
  
  

Required Skills & Experience:

• 3–6 years of experience in digital marketing or MarTech/CDP platforms
• Minimum 2+ years of hands-on experience with Adobe Experience Platform (AEP) and Real-Time CDP
• Proficiency in:
• XDM schema design and dataset configuration
• Identity resolution, including cross-device stitching and merge rules
• Audience segmentation and activation use cases
• Strong understanding of profile store, segment evaluation logic, and profile simulation tools
• Familiarity with batch and streaming ingestion via API or source connectors (e.g., SFTP, cloud storage)
• Exposure to Destination setup (e.g., Marketo, ad platforms, custom endpoints)
• Comfortable reading/writing JSON, understanding data modeling, and interpreting segment logs
• Strong problem-solving and documentation skills
  
  

Additional Information:

• The candidate should have minimum 3-6 years of experience in digital marketing or MarTech/CDP platforms.
• This position is based at our Bengaluru office.
• A 15 years full time education is required.
  
  

, 15 years full time education