Location: Hyderabad, India

Type: Full-time, Permanent

About the Role:

We are a dynamic and growing migration consultancy, led by a Registered MARA agent, specializing in Australian Visas and Permanent Residency pathways. We are looking for a proactive and hands-on Digital Marketing Manager to build our digital presence from the ground up and drive local & international client acquisition.

This is a unique opportunity for a marketing all-rounder to own the digital strategy and execution. You will be instrumental in establishing our local & Australian market presence, optimizing our online footprint for global reach, and implementing systems for sustainable, data-driven growth.

Key Responsibilities:

You will be responsible for translating our strategic vision into tangible results, focusing on the following core areas:

Local SEO & Google Business Profile (GBP) Management:

Establish, verify, and optimize Google Business Profiles for our virtual/physical offices across India, Middle East & Australia.
Develop and execute a robust local SEO strategy to improve visibility in local search results.
Manage local citations, reviews, and Q&A to enhance local reputation.

Technical Website & Analytics Implementation:

Implement and configure foundational digital tools like Google Analytics and Google Search Console.
Monitor website performance, track key metrics, and provide insights for data-driven decision-making.
Ensure the website's technical SEO fundamentals are correctly established and maintained.

Content Strategy & Development:

Develop a content calendar and create authoritative, SEO-optimized blog content and articles targeting visa-related queries.
Focus on capturing high-intent search traffic, including AI-assisted searches from prospective visa applicants.
Clearly communicate our unique selling propositions (MARA agent, quality applications, PR pathways) through all content.

Lead Generation & Qualification:

Set up and manage a LinkedIn paid advertising campaign focused on qualifying migration & study visa leads to minimize time-wasters.
Develop and manage other potential paid channels for client acquisition.
Work on improving the overall lead qualification process through digital means.

Client Engagement & Referral Marketing:

Propose and help implement a structured referral program to leverage our base of satisfied clients.
Suggest and support digital strategies for client engagement (e.g., promoting monthly online meetups, newsletters).

Who We Are Looking For:

A proactive self-starter who can work autonomously to build systems from scratch.
Hands-on experience with Local SEO and Google Business Profile management is essential.
Proven ability to set up and use Google Analytics and Google Search Console to derive insights.
Strong content writing skills with experience in SEO and a knack for creating authoritative, helpful content.
Experience with setting up and managing paid social campaigns, ideally on LinkedIn.
Excellent communication skills and the ability to present data and strategies clearly.
A problem-solver who is eager to test, learn, and optimize for growth.

Nice-to-Have Skills:

Experience in the migration, education, or professional services sector.
Knowledge of international marketing, particularly in regions like India, Southeast Asia, or the Middle East.
Experience with CRM systems and setting up lead tracking pipelines.

What We Offer:

The opportunity to be the architect of our digital marketing function and make a direct impact on the business.
A collaborative environment where your ideas and expertise will be valued.
Competitive salary and benefits package.

How to Apply:

If you are a digital marketing professional ready to build and execute a strategy that drives real business growth, we would love to hear from you.

Please apply now via LinkedIn with your resume and a brief cover letter outlining your relevant experience, particularly with Local SEO and analytics implementation.

Digital Marketing Manager - Migration & Visa Services