Job Title: Demand Generation Executive / Assistant Manager – Demand Generation

Location: Navi Mumbai – Turbhe / (WFO model)

Experience: 2– 5years

Industry: BPO / BPM / IT Services

Reports to: Demand Generation Manager / CSO

Job Summary

We are seeking a highly motivated Demand Generation Executive to support lead generation and pipeline-building initiatives for our AI & BPM services. This role will focus on executing campaigns, managing marketing tools, and supporting sales with qualified leads across domestic and international markets.

This is an excellent opportunity for someone looking to build a career in B2B marketing and revenue-focused growth roles.

Key Responsibilities

Campaign Execution & Lead Generation

Support the execution of demand generation campaigns across email, digital channels, calling
Assist in running lead generation programs, targeting prospective B2B clients
Manage campaign calendars and ensure timely execution of activities

Marketing Operations & Tools

Create and manage email campaigns
Maintain and update lead data in CRM systems
Perform basic lead scoring, segmentation, and list hygiene

Sales Support

Coordinate with Sales and SDR teams to ensure timely lead follow-up
Share campaign performance updates and lead insights with sales teams
Support sales enablement by distributing campaign assets and content

Reporting & Analytics

Track key metrics such as leads, MQLs, open rates, click-through rates, and conversions
Prepare regular performance reports and dashboards
Assist in analysing what's working and recommend improvements

Required Skills & Qualifications

Experience

2–4 years of experience in B2B marketing, digital marketing, or lead generation
Exposure to IT services / BPO / SaaS / services marketing is a mandate

Technical & Marketing Skills

Basic understanding of B2B demand generation and sales funnels
Hands-on experience or familiarity with:
Marketing automation tools (HubSpot, Zoho, Marketo, etc.)
CRM platforms (Salesforce, Zoho CRM, or similar)
Digital marketing channels (LinkedIn Ads, Google Ads, email marketing)
Comfortable working with Excel/Google Sheets and dashboards

Soft Skills

Strong communication and coordination skills
Detail-oriented with good organisational abilities
Willingness to learn and grow in a fast-paced environment

Education

Bachelor's degree in Marketing, Business, Communications, or related field
Digital marketing or marketing automation certifications are a plus

What We Offer

Hands-on exposure to B2B demand generation and revenue marketing
Opportunity to work closely with sales and leadership teams
Clear growth path into Demand Generation Manager or Growth Marketing roles
Competitive compensation and learning-focused culture

Typical Career Progression

Demand Generation Executive → Assistant Manager → Demand Generation Manager → Head of Growth / Marketing