Job Title: Demand Generation Executive / Assistant Manager – Demand Generation
Location: Navi Mumbai – Turbhe / (WFO model)
Experience: 2– 5years
Industry: BPO / BPM / IT Services
Reports to: Demand Generation Manager / CSO
Job Summary
We are seeking a highly motivated Demand Generation Executive to support lead generation and pipeline-building initiatives for our AI & BPM services. This role will focus on executing campaigns, managing marketing tools, and supporting sales with qualified leads across domestic and international markets.
This is an excellent opportunity for someone looking to build a career in B2B marketing and revenue-focused growth roles.
Key Responsibilities
Campaign Execution & Lead Generation
- Support the execution of demand generation campaigns across email, digital channels, calling
- Assist in running lead generation programs, targeting prospective B2B clients
- Manage campaign calendars and ensure timely execution of activities
Marketing Operations & Tools
- Create and manage email campaigns
- Maintain and update lead data in CRM systems
- Perform basic lead scoring, segmentation, and list hygiene
Sales Support
- Coordinate with Sales and SDR teams to ensure timely lead follow-up
- Share campaign performance updates and lead insights with sales teams
- Support sales enablement by distributing campaign assets and content
Reporting & Analytics
- Track key metrics such as leads, MQLs, open rates, click-through rates, and conversions
- Prepare regular performance reports and dashboards
- Assist in analysing what's working and recommend improvements
Required Skills & Qualifications
Experience
- 2–4 years of experience in B2B marketing, digital marketing, or lead generation
- Exposure to IT services / BPO / SaaS / services marketing is a mandate
Technical & Marketing Skills
- Basic understanding of B2B demand generation and sales funnels
- Hands-on experience or familiarity with:
- Marketing automation tools (HubSpot, Zoho, Marketo, etc.)
- CRM platforms (Salesforce, Zoho CRM, or similar)
- Digital marketing channels (LinkedIn Ads, Google Ads, email marketing)
- Comfortable working with Excel/Google Sheets and dashboards
Soft Skills
- Strong communication and coordination skills
- Detail-oriented with good organisational abilities
- Willingness to learn and grow in a fast-paced environment
Education
- Bachelor's degree in Marketing, Business, Communications, or related field
- Digital marketing or marketing automation certifications are a plus
What We Offer
- Hands-on exposure to B2B demand generation and revenue marketing
- Opportunity to work closely with sales and leadership teams
- Clear growth path into Demand Generation Manager or Growth Marketing roles
- Competitive compensation and learning-focused culture
Typical Career Progression
- Demand Generation Executive → Assistant Manager → Demand Generation Manager → Head of Growth / Marketing
