Sony Pictures Networks India is seeking a smart, driven, and experienced Assistant Manager – Ad Sales (Sports). The incumbent will be responsible for driving revenue growth for Sony Sports channels by closely tracking the local market and liaising with existing and prospective clients, thereby enabling and executing the organization's sales strategy.

Position Context

This role is critical for driving on-ground sales operations. The incumbent should possess a strong understanding of the local market, along with the ability to build and leverage meaningful client relationships.

Position Specification

Education: Post Graduate Diploma in Management (or equivalent)
Experience: 5–8 years in Sports or GEC Linear Ad Sales and have sold impact properties.

Key Responsibilities

1. Executing the Sales Strategy

Participate in annual sales planning by providing relevant data, insights, and forecasts
Review regional and channel objectives; develop action plans to achieve targets
Provide local market intelligence to support strategic planning with the Group Head
Analyze the annual content plan and identify monetization opportunities

2. Driving Sales Revenues

Track sales performance against monthly and quarterly targets; implement corrective actions to exceed annual goals
Collaborate with channel teams to position content strengths effectively to clients
Identify and approach prospective clients/agencies; deliver compelling sales pitches
Support the Group Head in developing business pitches for large deals
Coordinate with internal stakeholders to drive revenue and resolve issues proactively
Partner with the Sales Coordination team to ensure high service standards and client satisfaction
Track collections and support receivables management to minimize bad debts

Key Metrics:

Sales achievement vs. targets
Growth in wallet share
Yield %
Collections

3. Building Client Relationships

Maintain and strengthen relationships with clients/agencies to gather market intelligence
Drive client retention through regular engagement and understanding of business needs
Acquire new clients and position the network effectively to secure business

Key Metrics:

Client retention
New client acquisition

Technical Competencies

Strong understanding of the broadcast industry
Awareness of the competitive landscape
Knowledge of network offerings
Understanding of client expectations and requirements

Behavioral Competencies

Effective collaboration
Execution excellence
Influential communication
Customer focus

Assistant Manager - Ad Sales, Sports