Job Overview

We are looking for a creative, strategic, and results-driven Social Media Executive to manage and grow our brand presence across digital platforms. The ideal candidate will be responsible for planning, implementing, managing, and monitoring our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement and conversions.

Key Responsibilities

Social Media Strategy & Planning

Develop and execute a comprehensive social media strategy aligned with business goals
Create monthly content calendars and campaign plans
Research audience preferences, trends, and competitor activities
Identify new growth opportunities and emerging platforms

Content Creation & Management

Create engaging content (text, graphics, short videos, reels, stories)
Write compelling captions and calls-to-action
Coordinate with graphic designers, video editors, and content writers
Ensure brand consistency in tone, voice, and messaging
Schedule posts using social media management tools

Platform Management

Manage daily operations across platforms such as:

Instagram
Facebook
LinkedIn
Twitter (X)
YouTube

Respond to comments, DMs, and community interactions in a timely manner, Monitor social conversations and manage online reputation

Campaign & Ads Management

Assist in planning and executing paid social media campaigns
Monitor ad performance and optimize campaigns
Collaborate with marketing and sales teams to align messaging

Analytics & Reporting

Track KPIs such as engagement rate, reach, impressions, conversions, and ROI
Prepare weekly/monthly performance reports
Use analytics tools to generate insights and recommendations
Continuously optimize content strategy based on performance data

Key Performance Indicators (KPIs)

Growth in followers and engagement rate
Website traffic from social platforms
Lead generation and conversion rates
Campaign performance metrics
Brand awareness and sentiment

Qualifications & Skills

Required:

Bachelor's degree in Marketing, Communications, Media, or related field
2–4 years of experience in social media management
Strong understanding of social media algorithms and trends
Excellent copywriting and communication skills
Familiarity with analytics and reporting tools

Preferred:

Experience running paid ads
Knowledge digital marketing fundamentals
Experience with influencer collaborations

Personal Attributes

Creative thinker with strong attention to detail
Data-driven and analytical mindset
Highly organized and deadline-oriented
Proactive and self-motivated
Ability to work independently and in a team environment

What We Offer

Competitive salary
Performance-based incentives
Professional development opportunities
Collaborative and dynamic work environment
Career growth opportunities

Social Media Marketing Specialist