Company Description

Oberoi IBC is a full-service advertising agency dedicated to supporting Indian family businesses since 1995. Committed to empowering Indian brands through creative and strategic innovation, we specialize in crafting impactful advertising campaigns that often feature renowned celebrities. Our agency prides itself on delivering tailored solutions that resonate with the unique values and aspirations of Indian businesses.

Role Description

We are seeking a Creative Copywriter for a full-time, on-site role based in Mumbai. The Creative Copywriter will be responsible for producing original and compelling content for advertising campaigns, developing engaging storytelling concepts, and collaborating with teams to deliver innovative creative solutions. This position requires a dynamic individual who can adapt their writing style to suit different brand voices and campaign goals.

Key Responsibilities

Conceptualize and write engaging copy for digital, print, social media, films, and integrated campaigns
Collaborate with art directors, designers, and strategists to bring ideas to life
Translate brand strategy into clear, persuasive, and creative messaging
Develop taglines, scripts, headlines, and long-form content
Adapt tone and style based on brand guidelines and target audience
Stay updated with cultural trends, consumer behavior, and advertising innovations
Contribute actively to brainstorming sessions and campaign development

Requirements

Strong command over English (Hindi is a plus)
Excellent storytelling and conceptual thinking skills
Ability to write across formats—short-form, long-form, scripts, and digital content
High attention to detail with strong grammar and language skills
Ability to work in a fast-paced, deadline-driven environment
0–3 years of relevant experience (freshers with strong portfolios are welcome)
Background of XIC, MICA, IIMC, FTII and other reputed writing programs is a plus

What You'll Get

Opportunity to work on high-impact brands
Exposure to diverse industries and creative challenges
Mentorship from experienced creative leaders
A collaborative, idea-driven work environment
Continuous learning and growth opportunities

Senior Copywriter

Copywriter

Creative Copywriter