Company Description
Oberoi IBC is a full-service advertising agency dedicated to supporting Indian family businesses since 1995. Committed to empowering Indian brands through creative and strategic innovation, we specialize in crafting impactful advertising campaigns that often feature renowned celebrities. Our agency prides itself on delivering tailored solutions that resonate with the unique values and aspirations of Indian businesses.
Role Description
We are seeking a Creative Copywriter for a full-time, on-site role based in Mumbai. The Creative Copywriter will be responsible for producing original and compelling content for advertising campaigns, developing engaging storytelling concepts, and collaborating with teams to deliver innovative creative solutions. This position requires a dynamic individual who can adapt their writing style to suit different brand voices and campaign goals.
Key Responsibilities
- Conceptualize and write engaging copy for digital, print, social media, films, and integrated campaigns
- Collaborate with art directors, designers, and strategists to bring ideas to life
- Translate brand strategy into clear, persuasive, and creative messaging
- Develop taglines, scripts, headlines, and long-form content
- Adapt tone and style based on brand guidelines and target audience
- Stay updated with cultural trends, consumer behavior, and advertising innovations
- Contribute actively to brainstorming sessions and campaign development
Requirements
- Strong command over English (Hindi is a plus)
- Excellent storytelling and conceptual thinking skills
- Ability to write across formatsshort-form, long-form, scripts, and digital content
- High attention to detail with strong grammar and language skills
- Ability to work in a fast-paced, deadline-driven environment
- 03 years of relevant experience (freshers with strong portfolios are welcome)
- Background of XIC, MICA, IIMC, FTII and other reputed writing programs is a plus
What You'll Get
- Opportunity to work on high-impact brands
- Exposure to diverse industries and creative challenges
- Mentorship from experienced creative leaders
- A collaborative, idea-driven work environment
- Continuous learning and growth opportunities
