Job Posting: Digital Ads Specialist (Amazon, Quick Commerce & Meta Ads)

Location: Delhi

Experience: 2–5 years (Mandatory experience in Amazon Ads + Quick Commerce Ads + Meta Ads)

About the Role

We are hiring a Digital Ads Specialist to manage performance marketing across Amazon Ads, Quick Commerce Ads (Blinkit / Instamart / Zepto), and Meta Ads. The ideal candidate should be analytical, hands-on, and experienced in managing ROI-driven campaigns with end-to-end ownership of planning, execution, optimization, and reporting.

Key Responsibilities

Plan, execute, and optimize Amazon Ads including Sponsored Products, Sponsored Brands, Display Ads, and DSP (optional).
Manage Quick Commerce advertising across Blinkit, Instamart, Zepto & BigBasket (events, visibility banners, CPA/CPC promotions).
Run and optimize Meta Ads (Facebook & Instagram) with a focus on sales, remarketing, and audience building.
Own daily and weekly campaign-level performance metrics (ROAS, ACOS, TACOS, CTR, CPC).
Conduct deep keyword research, competitor analysis, and audience segmentation.
Manage budgets across platforms and ensure optimal allocation for maximum revenue.
Work with design teams for ad creatives and ensure platform compliance.
Coordinate with e-commerce, brand, and sales teams for product priorities and offer planning.
Prepare dashboards and performance reports, highlighting insights and action points.
Continuously test new strategies, creatives, and campaign structures for improved performance.

Required Skills & Experience

Mandatory experience managing campaigns on Amazon Ads, Quick Commerce Ads (Blinkit/Instamart/Zepto), and Meta Ads.
Strong understanding of Amazon PPC strategy, keyword match types, and ACOS/ROAS optimization.
Hands-on experience with quick commerce paid tools, banners, events, and promotions.
Expertise in Meta Ads Manager
Strong analytical skills and proficiency in Excel/Sheets.
Ability to work with large data sets and interpret actionable insights.
Creative mindset with the ability to brief designers for ad creatives.

Important Note (Read Before Applying)

Candidates without relevant experience in Amazon Ads + Quick Commerce Ads + Meta Ads will NOT be considered.
This role requires practical performance marketing experience, not just theoretical knowledge.
Irrelevant applications will be rejected automatically.