Role Overview

We are looking for a detail-oriented and performance-driven Copywriter who can translate product science into clear, compelling, and conversion-focused content.

This role spans key customer touchpoints across the digital journey, including website, performance marketing, and marketplace content. The ideal candidate is highly research-driven, understands consumer behavior, and can simplify technical product information into messaging that builds trust and drives conversions.

You will be writing across formats such as product pages, landing pages, website banners, and campaign assets, ensuring consistency, clarity, and impact across platforms.

Key Responsibilities

1. Product Pages & Landing Pages

Develop high-conversion content for product and landing pages.
Responsibilities include:

Writing product card copies that clearly communicate benefits, ingredients, and USPs
Creating detailed, structured landing page content optimized for engagement and conversions
Translating formulation science into easy-to-understand, benefit-led messaging
Ensuring consistency in tone, clarity, and brand voice across all pages
Collaborating with design and UI/UX teams to align copy with user journeys

2. Website & Marketplace Content

Create clear, compelling content across website and marketplace touchpoints.
Responsibilities include:

Writing copy for website banners, campaign pages, and promotional assets
Developing marketplace content (Amazon, Nykaa, etc.) optimized for conversions
Adapting messaging for different formats while maintaining clarity and impact
Supporting campaign launches with relevant on-site communication

3. Performance Marketing Support

Support performance marketing efforts with conversion-focused copy.
Responsibilities include:

Writing copy for ads, landing pages, and campaign assets
Translating product insights into high-performing messaging angles
Collaborating with marketing teams to align content with campaign goals
Iterating copy based on performance feedback

4. Content Optimization & Audits

Continuously improve content effectiveness across platforms.
Responsibilities include:

Reviewing and refining existing product and website content
Identifying gaps in clarity, structure, and conversion potential
Optimizing copy based on user behavior and performance metrics
Ensuring all content aligns with brand guidelines and communication standards

Requirements

Minimum 2 years of experience as a Copywriter or Content Writer (preferably in D2C, e-commerce, or digital-first brands)
Strong ability to simplify technical or science-led information
Exceptional research skills with attention to detail
Experience writing product pages, landing pages, and marketing content
Strong understanding of conversion-focused writing and digital behavior
Excellent writing, editing, and communication skills
Ability to work collaboratively in a fast-paced environment

What We're Looking For

Ability to turn product science into clear, engaging, and credible communication
Strong attention to detail and structured writing approach
A research-first mindset with curiosity to dig deeper into products and consumers
Understanding of consumer psychology and buying behavior
Ability to manage multiple projects and meet deadlines