Job Title: Area Sales Manager – Consumables

Locations: Delhi NCR, Rajasthan, Lucknow(Entire UP), Chandigarh(Punjab, Himachal Pradesh, J& K)

Department: Sales & Business Development

Reporting To: Regional Sales Manager / National Sales Head

Job Summary:

The Area Sales Manager (ASM) will be responsible for driving sales and market expansion for consumable products across multiple territories. The role involves managing distributors, ensuring product availability, increasing market penetration, and leading the sales team to achieve business objectives in a highly competitive, fast-moving consumables market.

Key Responsibilities

1. Sales & Business Growth

Achieve primary and secondary sales targets for consumable products
Drive volume growth and maximise revenue across all assigned regions
Identify and develop new business opportunities and institutional clients

2. Territory Management

Manage and optimize coverage across Delhi NCR, Rajasthan, Lucknow, and Chandigarh
Ensure effective distribution reach (urban & semi-urban markets)
Monitor local demand patterns and competitor activities

3. Channel & Distribution Management

Appoint and manage distributors, dealers, wholesalers, and retailers
Ensure efficient stock movement, inventory control, and minimal stock-outs
Maintain strong relationships with key channel partners

4. Key Account Management

Handle institutional sales (if applicable) such as hospitals, (depending on consumable type)
Negotiate pricing, contracts, and long-term supply agreements

5. Team Handling

Recruit, train, and manage Sales Executives / Territory Sales Officers
Set targets, monitor performance, and drive productivity
Conduct regular field visits and joint calls

6. Market Development & Branding

Execute trade promotions, schemes, and visibility campaigns
Increase brand awareness and shelf presence
Gather customer feedback for product improvement

7. Reporting & MIS

Track sales data, forecasts, and market intelligence
Maintain accurate MIS reports and sales pipelines
Provide insights and recommendations to management

Key Skills & Competencies

Strong understanding of consumables market dynamics (high volume, repeat sales)
Distribution network development expertise
Excellent negotiation and relationship management skills
Ability to handle multiple territories efficiently
Data-driven decision-making and planning

Qualifications & Experience

Graduate in any discipline (MBA in Sales/Marketing preferred)
5–10 years of experience in consumables(IV Cannula, Syringes, BCT, HPT & CDC will be preferred)
Proven experience in handling multi-location sales operations
Strong network in assigned regions is an advantage

Other Requirements

High travel frequency across assigned territories
Ability to work under pressure and meet aggressive targets
Strong local market knowledge of North India regions

Key Performance Indicators (KPIs)

Sales volume and revenue growth
Distribution expansion (numeric & weighted distribution)
Secondary sales off-take
Market share increase
Channel partner performance
Team productivity and retention

Role Description

This is a full-time hybrid role for an Area Sales Manager based in multiple locations ie Delhi NCR, Lucknow, Rajasthan & Chandigarh, with flexibility to work remotely on certain occasions. The Area Sales Manager will be responsible for driving sales growth, managing client relationships, identifying new business opportunities, and leading a sales team. Additionally, they will track market trends, implement sales strategies, and ensure achievement of sales targets within the assigned territory.

Qualifications

Experience in Sales, Business Development, and Client Relationship Management.
Strong Leadership, Team Management, and Decision-Making skills.
Excellent Communication, Negotiation, and Presentation abilities.
Knowledge of market analysis, sales planning, and CRM tools.
Ability to work in a fast-paced environment and meet deadlines.
Proven track record of achieving and exceeding sales targets.
Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).
Experience in the healthcare, medical devices, or related industries is a strong advantage.

If you're ready to take your Sales career to the next level and be part of a dynamic team, we'd love to hear from you! Please submit your resume showcasing your achievements.

Join us in shaping the future of Medivation Bio through your knowledge, network & expertise. Let's create something extraordinary together!