About The White Willow

The White Willow is a bootstrapped, founder-led home comfort and wellness brand established in 2015. We design and manufacture 200+ products — memory foam pillows, wedge cushions, seat cushions, mattress toppers, and kids ranges — sold across our own D2C website, Amazon, Flipkart, Nykaa, FirstCry, and quick commerce platforms.

At The White Willow, every team member operates like an owner. We move fast, back decisions with data, and hold ourselves to high standards of execution. Finance here is not a back-office function — it's a core role that sits at the heart of how the business runs.

About the Role

We are looking for a Finance Manager to own financial operations across four legal entities: The White Willow, Kreate Konnect, WWHSPL, and Calmnook LLC (US entity).

You will not be working alone. You will lead and coordinate a structured finance team that includes two specialist CAs (one for bookkeeping and entries, one for monthly audit and compliance) and an operations support specialist. Your job is oversight, decision-making, compliance coordination, banking relationships, and financial reporting — not data entry.

This is a full-time, on-site role based in Vadodara, Gujarat, reporting directly to the Founder & CEO.

What You Will Do

Financial Operations

Oversee all payables and receivables across all entities
Review and approve vendor payments — logistics, warehouse, raw materials, services, and subscriptions
Monitor daily payment gateway settlement reports and flag discrepancies
Manage credit card dues across all entities — track billing cycles, ensure zero delays
Oversee monthly payroll — review salary sheets, coordinate PF/ESIC compliance, confirm disbursements
Manage all recurring payments — rent, utilities, platform subscriptions, and agency invoices

GST, TDS & Statutory Compliance

Own the full GST cycle in coordination with the compliance CA — monthly filings, ISD mechanism, and state-level registrations
Manage quarterly TDS submissions and reimbursement claims across all platforms
Drive annual statutory renewals — state-specific registrations and compliance obligations
Coordinate with company secretary for MCA filings and corporate compliance

Marketplace & Revenue Reconciliation

Own reconciliation of receipts from all sales channels against books — D2C, marketplaces, and B2B distributors
Manage marketplace-specific compliance — invoice approvals, payment follow-ups, and credit note disputes
Handle export compliance — banking submissions for shipping bills and foreign remittances

Banking & Treasury

Own relationships with multiple banks — KYC, GSTIN updates, account documentation, and RM coordination
Ensure all banking compliance requirements are met with zero open items

Audit & Reporting

Drive the annual statutory audit end-to-end with external auditors
Prepare monthly P&L reports for each entity and present to the CEO
Provide quarterly financial data for advance tax computations
Oversee US entity annual compliance in coordination with international accounting partners

Team Management

Guide and coordinate the finance team — bookkeeping CA, audit CA, and operations support
Build and maintain centralised trackers for all financial data assets and filing calendars
Identify process gaps and fix them proactively

What We're Looking For

Must-Have

4 to 8 years of experience in finance and accounts management — preferably in a D2C, product, or e-commerce company
Proven experience managing or coordinating a team that includes CAs or support staff
Hands-on working knowledge of GST, TDS, and payroll compliance
Experience managing multi-entity finance — at least 2 legal entities simultaneously
Comfortable with Zoho Books or a similar accounting platform
Strong ownership mindset — if something is open, it stays your responsibility until it is closed
Based in Vadodara or willing to relocate — this is a full-time, on-site role

Good to Have

Experience with marketplace reconciliation — understanding of how D2C and marketplace settlements work
Prior exposure to banking compliance — GSTIN updates, KYC submissions, export documentation
Experience managing a high-volume finance inbox
Familiarity with any project management tool (Asana or similar)
Exposure to international entity compliance (a plus, not a requirement)

What We Offer

Competitive salary based on experience (discussed at interview)
PF, ESIC, and all statutory benefits
6-day work week (Monday to Saturday)
On-site, Vadodara, Gujarat
Direct access to the Founder — every major decision happens with you in the room
Full ownership of finance across a real, growing brand with a team supporting you

Job Types: Full-time, Permanent

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