Designation: Growth & Performance Marketing Executive

Experience Required: 1 - 1.5 Years

Location: Pimpri-Chinchwad (PCMC), Pune

CTC - 3-3.6lpa

ABOUT COMPANY:

Givven Logistics Private Limited is a freight-forwarding logistics and supply chain company committed to innovation, customer satisfaction, and operational excellence. We're expanding our digital footprint and seeking a passionate and driven individual to support our digital marketing initiatives.

ABOUT THE JOB-ROLE:

We are seeking a creative, enthusiastic, and result oriented Growth & Performance Marketing Executive to cater to our online presence across all digital platforms. The ideal candidate is not just a marketer but a content creator, optimize lead generation campaigns, and on-camera personality who can represent the brand with confidence and creativity.

KEY RESPOSIBILITIES:

1. Performance Marketing & Lead Generation

Plan, execute, and optimize lead generation campaigns on Meta (Facebook & Instagram) and Google Ads.
Monitor campaign performance, track leads, and improve cost-per-lead (CPL).
Manage ad creatives, copy, and audience targeting strategies.

2. Marketing Strategy

Develop and implement monthly and quarterly marketing strategies aligned with admission goals.
Analyse campaign data and provide insights for improving marketing performance.

3. Content Planning & Calendar

Plan and create monthly social media content calendars.
Coordinate with graphic designers and video teams for marketing creatives.

4. Physical Branding & Offline Marketing

Plan and execute offline branding activities such as hoardings, banners, pamphlets, and local marketing campaigns.
Identify branding opportunities around schools, coaching hubs, and high-footfall areas.

5. Communication & Representation

Communicate effectively with students, parents, and internal teams regarding marketing initiatives.
Be comfortable appearing on camera for podcasts, interviews, reels, or promotional content.

6. Campaign Coordination

Work closely with academic and management teams to promote courses like JEE, NEET, MHT-CET, and Foundation programs.

REQUIRED SKILLS:

Hands-on experience with Meta Ads Manager and Google Ads
Lead generation and performance marketing knowledge
Marketing strategy and campaign planning
Social media content planning and calendar management
Basic understanding of branding and offline marketing
Strong communication and presentation skills
Comfortable speaking on camera for podcasts or interviews

PREFFERED QUALIFICATION:

Bachelor's degree in Marketing, Business, Mass Communication, or related field
Experience in a professional industry marketing will be an advantage

WHAT WE OFFER:

Opportunity to work with a growing education brand
Creative freedom in marketing campaigns
Exposure to both digital and offline marketing strategies