Role: Creative Culture Manager

Location: Delhi

Reporting to: Founders

Important Note (Read Before Applying)

Only apply if you have prior experience in lifestyle, hospitality, fashion, or luxury sectors.

If your background is from any other industry, please do not apply. This role requires a strong understanding of culture, aesthetics, and premium experiences.

Kindly share your CV along with a portfolio of work. Applications without portfolios will not be considered.

Send your application to: [HIDDEN TEXT]

Role Overview

You will lead the creative culture and visual language of Ibtida Ek Mehfil. This role owns content direction, art direction, conceptualisation, styling, and execution oversight across digital and on-ground experiences.

You will work closely with founders and teams to ensure ideas are translated into high-quality, consistent, and culturally rich output.

This is a thinking + execution role. Concepts must be delivered, not just discussed.

Key Responsibilities (KRA)

1. Creative Direction & Conceptualisation

Lead ideation for social media themes, campaigns, and IP storytelling
Build strong concepts for shoots, events, and brand narratives
Ensure alignment with Ibtida's cultural and aesthetic depth

2. Content Management & Planning

Own content flow across platforms and campaigns
Build and manage structured content calendars
Ensure consistency, quality, and timely delivery of all content

3. Creative Management & Oversight

Manage designers, editors, photographers, and creative teams
Review, refine, and approve all creative output
Ensure execution matches concept with no dilution

4. Art Direction & Styling

Define visual language, mood, and storytelling
Oversee styling across decor, wardrobe, and shoots
Maintain a premium, culturally rooted aesthetic

5. Execution & Team Coordination

Work interdependently with marketing, production, and external vendors
Ensure all deliverables are executed on time and at quality standards
Close loops across teams and ensure accountability

6. Film, Sound & Narrative Understanding

Guide storytelling through film, sound, and mood
Direct reels, films, and edits with narrative clarity
Ensure sensory depth across content

7. AI Tools & Design Systems

Use AI tools for ideation, moodboards, and workflows
Build systems to improve speed and output quality
Stay updated with design, motion, and AI tools

8. Stakeholder Alignment

Work closely with founders and key stakeholders
Ensure creative output aligns with brand partners and artists
Maintain clarity and consistency in communication

Key Performance Indicators (KPI)

Concept Quality: Strength and originality of ideas
Execution Accuracy: Alignment between concept and final output
Content Consistency: Timely and quality-driven delivery
Turnaround Time: Speed from idea to execution
Creative Output Impact: Engagement and response
Team Efficiency: Smooth coordination and delivery across teams
AI Utilization: Efficiency in creative workflows
Stakeholder Alignment: Satisfaction with output quality

Required Skillset

2+ years experience in creative roles within lifestyle, fashion, hospitality, or luxury sectors
Strong understanding of design, art direction, and storytelling
Knowledge of film, sound, and narrative building
Proficiency in design tools (Adobe Suite, Figma, motion tools, etc.)
Working knowledge of AI tools for creative workflows
Strong critical thinking and conceptual ability
Eye for aesthetics, detail, and premium output
Exposure to global culture, travel, and design references
Ability to work interdependently with teams and vendors

Non-Negotiables

Strong portfolio with proven execution
No compromise on quality or timelines
Ownership from concept to final delivery
Ability to manage teams and drive output
High sensitivity to culture, history, and storytelling
Comfort with fast-paced, execution-heavy environments

Creative Manager