Creative Manager

Location: Delhi

Reporting to: Founders

Only apply if you have prior experience in lifestyle, hospitality, fashion, or luxury sectors.

If your background is from any other industry, please do not apply. This role requires a strong understanding of culture, aesthetics, and premium experiences.

Kindly share your CV along with a portfolio of work. Applications without portfolios will not be considered.

Send your application to: [Confidential Information]

You will lead the creative culture and visual language of Ibtida Ek Mehfil. This role owns content direction, art direction, conceptualisation, styling, and execution oversight across digital and on-ground experiences.

You will work closely with founders and teams to ensure ideas are translated into high-quality, consistent, and culturally rich output.

This is a thinking + execution role. Concepts must be delivered, not just discussed.

1. Creative Direction & Conceptualisation

• Lead ideation for social media themes, campaigns, and IP storytelling
• Build strong concepts for shoots, events, and brand narratives
• Ensure alignment with Ibtida's cultural and aesthetic depth

2. Content Management & Planning

• Own content flow across platforms and campaigns
• Build and manage structured content calendars
• Ensure consistency, quality, and timely delivery of all content

3. Creative Management & Oversight

• Manage designers, editors, photographers, and creative teams
• Review, refine, and approve all creative output
• Ensure execution matches concept with no dilution

4. Art Direction & Styling

• Define visual language, mood, and storytelling
• Oversee styling across decor, wardrobe, and shoots
• Maintain a premium, culturally rooted aesthetic

5. Execution & Team Coordination

• Work interdependently with marketing, production, and external vendors
• Ensure all deliverables are executed on time and at quality standards
• Close loops across teams and ensure accountability

6. Film, Sound & Narrative Understanding

• Guide storytelling through film, sound, and mood
• Direct reels, films, and edits with narrative clarity
• Ensure sensory depth across content

7. AI Tools & Design Systems

• Use AI tools for ideation, moodboards, and workflows
• Build systems to improve speed and output quality
• Stay updated with design, motion, and AI tools

8. Stakeholder Alignment

• Work closely with founders and key stakeholders
• Ensure creative output aligns with brand partners and artists
• Maintain clarity and consistency in communication

• Concept Quality: Strength and originality of ideas
• Execution Accuracy: Alignment between concept and final output
• Content Consistency: Timely and quality-driven delivery
• Turnaround Time: Speed from idea to execution
• Creative Output Impact: Engagement and response
• Team Efficiency: Smooth coordination and delivery across teams
• AI Utilization: Efficiency in creative workflows
• Stakeholder Alignment: Satisfaction with output quality

• 2+ years experience in creative roles within lifestyle, fashion, hospitality, or luxury sectors
• Strong understanding of design, art direction, and storytelling
• Knowledge of film, sound, and narrative building
• Proficiency in design tools (Adobe Suite, Figma, motion tools, etc.)
• Working knowledge of AI tools for creative workflows
• Strong critical thinking and conceptual ability
• Eye for aesthetics, detail, and premium output
• Exposure to global culture, travel, and design references
• Ability to work interdependently with teams and vendors

• Strong portfolio with proven execution
• No compromise on quality or timelines
• Ownership from concept to final delivery
• Ability to manage teams and drive output
• High sensitivity to culture, history, and storytelling
• Comfort with fast-paced, execution-heavy environments