Job Title: Associate Business Manager – SEO

Location: Mumbai – Kurla (Onsite)

Experience: 2–4 Years

Company: Puretech Digital – A Genesis Company

Role Overview

We are seeking a highly analytical and execution-driven Associate Business Manager – SEO to lead end-to-end organic growth strategies for performance-focused brands.

The ideal candidate will possess strong hands-on expertise across On-Page, Off-Page, and Technical SEO, with experience in managing high-intent categories where accuracy, compliance sensitivity, and conversion-driven strategies are critical.

This role requires a balance of strategic thinking and hands-on execution, along with strong ownership of business outcomes and client-facing confidence.

Key Responsibilities

SEO Strategy & Planning
Develop and execute comprehensive SEO roadmaps aligned with business KPIs such as leads, conversions, and revenue.
Conduct in-depth competitor benchmarking in highly competitive industries.
Build keyword strategies across:

Product-led landing pages
Comparison pages
Informational and transactional funnels
Tools and calculator-based pages

Map keywords based on search intent (Informational / Commercial / Transactional).
Create content cluster strategies and pillar page frameworks.
Align SEO strategies with performance marketing and conversion goals.
On-Page SEO Execution
Develop structured keyword lists and detailed SEO briefs.
Optimize key on-page elements:

Meta titles & descriptions (CTR-focused)
Header hierarchy (H1–H6)
URL structures
Internal linking architecture
Breadcrumbs and canonical tags
Structured data (FAQ, Article, Product schema)

Ensure content aligns with:

E-E-A-T principles
Accuracy and category sensitivity
Clear user intent fulfilment

Conduct content audits and gap analysis.
Collaborate with UX teams to improve landing page performance.
Technical SEO
Perform comprehensive technical audits covering:

Crawlability & indexation
Sitemap & robots.txt optimization
Core Web Vitals
Mobile-first indexing
Redirect management
Schema validation

Provide source-code level SEO recommendations.
Collaborate with development teams for implementation.
Monitor and resolve:

Crawl errors
Index bloat
Thin/duplicate content
Page speed issues

Utilize tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush.
Off-Page SEO & Authority Building
Develop and execute high-quality backlink strategies.
Focus on acquiring contextual and authoritative links.
Plan outreach campaigns and content syndication.
Monitor backlink health and anchor text distribution.
Ensure strict adherence to white-hat SEO practices.
Analytics & Performance Reporting
Track and analyze:

Organic traffic growth
Keyword rankings
Conversion trends
Bounce rates
Funnel drop-offs

Leverage insights from GA4 and Google Search Console to drive decisions.
Prepare structured monthly reports highlighting:

Performance improvements
Risk areas
Actionable next steps

Translate SEO performance into business impact and ROI.
Client & Stakeholder Management
Present SEO strategies and performance reports to clients.
Collaborate cross-functionally with content, paid media, and tech teams.
Ensure timely execution of roadmap initiatives.
Maintain strong documentation and reporting hygiene.

Must-Have Skills

2–4 years of hands-on experience in SEO.
Strong exposure to high-intent, performance-driven categories.
Proven experience optimizing product/service landing pages with measurable outcomes.
Strong understanding of search intent mapping and funnel-based SEO.
Working knowledge of schema implementation.
Proficiency in GA4, Google Search Console, Ahrefs/SEMrush.
Strong analytical skills with the ability to derive actionable insights.
Excellent communication and presentation skills.

Good to Have

Experience working on large-scale or dynamic websites.
Exposure to SEO integrated with Paid Media strategies.
Understanding of CRO (Conversion Rate Optimization) principles.
Experience mentoring or guiding junior team members.

What We Are Looking For

A strategic thinker with strong execution capabilities.
High ownership mindset with accountability for outcomes.
Comfortable managing performance-driven accounts.
Detail-oriented with a strong focus on quality.
Willingness to work onsite in Mumbai (Kurla).

Interested candidate, kindly share your profile at [HIDDEN TEXT] or [HIDDEN TEXT]

Associate Business Manager - SEO