Job Title: Associate Business Manager – SEO
Location: Mumbai – Kurla (Onsite)
Experience: 2–4 Years
Company: Puretech Digital – A Genesis Company
Role Overview
We are seeking a highly analytical and execution-driven
Associate Business Manager – SEO to lead end-to-end organic growth strategies for performance-focused brands.
The ideal candidate will possess strong hands-on expertise across
On-Page, Off-Page, and Technical SEO, with experience in managing
high-intent categories where accuracy, compliance sensitivity, and conversion-driven strategies are critical.
This role requires a balance of
strategic thinking and hands-on execution, along with strong ownership of business outcomes and client-facing confidence.
Key Responsibilities
- SEO Strategy & Planning
- Develop and execute comprehensive SEO roadmaps aligned with business KPIs such as leads, conversions, and revenue.
- Conduct in-depth competitor benchmarking in highly competitive industries.
- Build keyword strategies across:
- Product-led landing pages
- Comparison pages
- Informational and transactional funnels
- Tools and calculator-based pages
- Map keywords based on search intent (Informational / Commercial / Transactional).
- Create content cluster strategies and pillar page frameworks.
- Align SEO strategies with performance marketing and conversion goals.
- On-Page SEO Execution
- Develop structured keyword lists and detailed SEO briefs.
- Optimize key on-page elements:
- Meta titles & descriptions (CTR-focused)
- Header hierarchy (H1–H6)
- URL structures
- Internal linking architecture
- Breadcrumbs and canonical tags
- Structured data (FAQ, Article, Product schema)
- Ensure content aligns with:
- E-E-A-T principles
- Accuracy and category sensitivity
- Clear user intent fulfilment
- Conduct content audits and gap analysis.
- Collaborate with UX teams to improve landing page performance.
- Technical SEO
- Perform comprehensive technical audits covering:
- Crawlability & indexation
- Sitemap & robots.txt optimization
- Core Web Vitals
- Mobile-first indexing
- Redirect management
- Schema validation
- Provide source-code level SEO recommendations.
- Collaborate with development teams for implementation.
- Monitor and resolve:
- Crawl errors
- Index bloat
- Thin/duplicate content
- Page speed issues
- Utilize tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush.
- Off-Page SEO & Authority Building
- Develop and execute high-quality backlink strategies.
- Focus on acquiring contextual and authoritative links.
- Plan outreach campaigns and content syndication.
- Monitor backlink health and anchor text distribution.
- Ensure strict adherence to white-hat SEO practices.
- Analytics & Performance Reporting
- Track and analyze:
- Organic traffic growth
- Keyword rankings
- Conversion trends
- Bounce rates
- Funnel drop-offs
- Leverage insights from GA4 and Google Search Console to drive decisions.
- Prepare structured monthly reports highlighting:
- Performance improvements
- Risk areas
- Actionable next steps
- Translate SEO performance into business impact and ROI.
- Client & Stakeholder Management
- Present SEO strategies and performance reports to clients.
- Collaborate cross-functionally with content, paid media, and tech teams.
- Ensure timely execution of roadmap initiatives.
- Maintain strong documentation and reporting hygiene.
Must-Have Skills
- 2–4 years of hands-on experience in SEO.
- Strong exposure to high-intent, performance-driven categories.
- Proven experience optimizing product/service landing pages with measurable outcomes.
- Strong understanding of search intent mapping and funnel-based SEO.
- Working knowledge of schema implementation.
- Proficiency in GA4, Google Search Console, Ahrefs/SEMrush.
- Strong analytical skills with the ability to derive actionable insights.
- Excellent communication and presentation skills.
Good to Have
- Experience working on large-scale or dynamic websites.
- Exposure to SEO integrated with Paid Media strategies.
- Understanding of CRO (Conversion Rate Optimization) principles.
- Experience mentoring or guiding junior team members.
What We Are Looking For
- A strategic thinker with strong execution capabilities.
- High ownership mindset with accountability for outcomes.
- Comfortable managing performance-driven accounts.
- Detail-oriented with a strong focus on quality.
- Willingness to work onsite in Mumbai (Kurla).
Interested candidate, kindly share your profile at [Confidential Information] or [HIDDEN TEXT]
