Job Description: Chief Marketing Officer (Equity-Based) – HiWoxRole Overview

We are looking for a Chief Marketing Officer (CMO) who will lead brand, growth, positioning, and market expansion for HiWox. This is a founding leadership role with end-to-end ownership of how HiWox is perceived, trusted, and adopted across the healthcare ecosystem.

This is not a campaign-management role — you will be responsible for building a category-defining, credibility-first healthcare brand, while driving both B2B and B2C growth at scale.

Equity Structure (Important)

This is a pure equity-based leadership role (no fixed compensation initially)
3–4 rounds of discussions 1-month NDA-based working cohort Leadership/cofounder agreement
Equity finalized post funding & Pvt. Ltd. registration
5-year vesting structure
Fixed compensation begins post funding
You will be part of the core leadership team building HiWox from ground up

Key Responsibilities

Marketing Vision & Strategy (Core Focus)
Define and own the overall marketing vision and roadmap for HiWox
Build strategies across branding, growth, content, partnerships, and distribution
Align marketing with innovation pipeline, product launches, and long-term company vision
Brand Building & Category Positioning
Create a strong brand identity centered on healthcare innovation and trust
Position HiWox as a thought leader in emerging and underserved healthcare domains
Ensure consistent and powerful messaging across all channels and touchpoints
Thought Leadership & Authority Building
Lead content, storytelling, and knowledge-driven marketing
Build HiWox's presence through LinkedIn, industry forums, research publications, and media
Position the company and its leaders as experts in innovation and healthcare
Growth & Performance Marketing
Design and execute scalable growth strategies across digital channels
Build structured funnels for user acquisition, partner onboarding, and engagement
Optimize CAC, LTV, and conversion metrics through data-driven decision-making
Go-To-Market & Product Launch Strategy
Lead go-to-market strategies for new products, pilots, and innovations
Ensure strong positioning, messaging, and adoption during launches
Work closely with product and innovation teams to translate solutions into market-ready offerings
Ecosystem & Partnership Marketing
Drive marketing efforts for institutional partnerships, healthcare collaborations, and ecosystem players
Build strong B2B marketing strategies targeting hospitals, institutions, and organizations
Position HiWox effectively within industry networks and strategic alliances
Team Building & Leadership
Build and lead the marketing team across content, performance, and brand functions
Define structure, roles, and processes for a scalable marketing organization
Foster a culture of ownership, experimentation, and high-performance execution
Data-Driven Strategy & Optimization
Track and analyze marketing performance across channels
Use insights to refine positioning, campaigns, and growth strategies
Continuously improve efficiency and impact of marketing efforts

Who Should Apply

6–12+ years experience in marketing, brand building, or growth leadership roles
Strong experience in healthcare, wellness, deep-tech, or innovation-driven sectors
Proven track record in building brands from 01 or scaling startups
Expertise in both brand strategy and performance marketing
Experience in B2B + B2C marketing environments
Strong leadership, strategic thinking, and execution capabilities

What Makes This Role Different

Founding leadership role with end-to-end ownership of marketing
Opportunity to build a category-defining healthcare innovation brand
Focus on credibility, trust, and long-term positioning, not short-term campaigns
Direct impact on company growth, partnerships, and market perception

Impact You Will Create

Establish HiWox as a recognized leader in healthcare innovation
Build a strong brand, trust, and market presence
Drive scalable user, partner, and ecosystem growth
Play a key role in taking HiWox from idea stage to a high-impact company

Skills: strategy,branding,marketing

Chief marketing officer (Part-time, Equity only - No pay until funding)