Role & Responsibilities

We are hiring a dynamic, expressive, and performance-driven In-House Content Creator to become one of the faces of our brand.

This is not a casual influencer role.

You will create high-volume short-form content designed for:

Instagram Reels
YouTube Shorts
Paid Meta Ads

Your content must be built for scroll-stopping hooks, strong retention, persuasion, and conversion.

You will be fully supported by a dedicated videographer and editor.

Your primary responsibility is on-camera delivery, storytelling, and high-volume execution.

Key Responsibilities:

1. On-Camera Brand Representation-

Be a consistent on-screen face across Reels, Ads, and Short-form content
Deliver confident, engaging, and persuasive scripts
Build relatability and trust within the first 3 seconds

2. Performance-Oriented Content Creation-

Create structured short-form videos including:
Problem Solution formats
UGC-style testimonials
Product demonstrations
Objection-handling scripts
Before/after or routine explainers
Trend-based content
Product/ingredient explanations
Paid-ad-first creatives

You must understand what makes people stop scrolling.

3. Hook & Retention Focus-

Deliver strong scroll-stopping hooks
Shoot multiple hook variations for testing
Adapt tone for different audience awareness levels
Execute scripts with clarity and conviction

4. Collaboration & Execution-

Work from structured creative briefs
Collaborate closely with marketing and performance teams
Participate in launch shoots, testimonials, and live sessions
Improve delivery based on performance feedback

Ideal Candidate

Strong Performance Content Creator / UGC Creator / Short-Form Video Creator Profiles (D2C / E-commerce / Wellness)
Mandatory (Experience 1): Must have 2+ years of hands-on experience as an on-camera content creator, UGC creator, influencer, or brand face, specifically creating short-form video content for D2C or consumer brands
Mandatory (Experience 2): Proven experience in creating high-performing short-form content for platforms like Instagram Reels, YouTube Shorts, and paid Meta ads, with a strong understanding of platform-native formats and trends
Mandatory (Experience 3): Strong on-camera presence with the ability to deliver scripts confidently, naturally, and persuasively, ensuring high engagement within the first 3 seconds (hook-driven delivery)
Mandatory (Experience 4): Demonstrated ability to create performance-driven content formats such as problem–solution videos, UGC-style testimonials, product demos, objection handling, before/after storytelling, and routine-based explainers
Mandatory (Experience 5): Deep understanding of hook creation, retention techniques, and audience psychology, including the ability to shoot multiple hook variations and adapt messaging for different audience awareness levels
Mandatory (Experience 6): Experience working in high-output content environments, with the ability to produce or contribute to 20–30+ short-form creatives per week through batch shooting and iterative content creation
Mandatory (Experience 7): Strong collaboration experience with marketing, performance, and creative teams, with the ability to follow structured briefs and optimize content delivery based on performance feedback (CTR, engagement, watch time)
Mandatory (Portfolio): Must have an active portfolio (Instagram / YouTube / personal work) showcasing 3–5+ short-form videos featuring the candidate speaking on camera and demonstrating storytelling, engagement, and persuasion skills
Mandatory (Domain): Must have prior experience working with D2C / E-commerce / consumer-facing brands (health & wellness category preferred; in-house or UGC-based experience strongly preferred)

Perks, Benefits and Work Culture

A highly collaborative, innovative, and growth-driven culture
Opportunity to lead design thinking for new product launches
Competitive salary

Content Creator (D2C, In-House)