Role & Responsibilities
We are hiring a dynamic, expressive, and performance-driven In-House Content Creator to become one of the faces of our brand.
This is not a casual influencer role.
You will create high-volume short-form content designed for:
- Instagram Reels
- YouTube Shorts
- Paid Meta Ads
Your content must be built for scroll-stopping hooks, strong retention, persuasion, and conversion.
You will be fully supported by a dedicated videographer and editor.
Your primary responsibility is on-camera delivery, storytelling, and high-volume execution.
Key Responsibilities:
1. On-Camera Brand Representation-
- Be a consistent on-screen face across Reels, Ads, and Short-form content
- Deliver confident, engaging, and persuasive scripts
- Build relatability and trust within the first 3 seconds
2. Performance-Oriented Content Creation-
- Create structured short-form videos including:
- Problem → Solution formats
- UGC-style testimonials
- Product demonstrations
- Objection-handling scripts
- Before/after or routine explainers
- Trend-based content
- Product/ingredient explanations
- Paid-ad-first creatives
You must understand what makes people stop scrolling.
3. Hook & Retention Focus-
- Deliver strong scroll-stopping hooks
- Shoot multiple hook variations for testing
- Adapt tone for different audience awareness levels
- Execute scripts with clarity and conviction
4. Collaboration & Execution-
- Work from structured creative briefs
- Collaborate closely with marketing and performance teams
- Participate in launch shoots, testimonials, and live sessions
- Improve delivery based on performance feedback
Ideal Candidate
- Strong Performance Content Creator / UGC Creator / Short-Form Video Creator Profiles (D2C / E-commerce / Wellness)
- Mandatory (Experience 1): Must have 2+ years of hands-on experience as an on-camera content creator, UGC creator, influencer, or brand face, specifically creating short-form video content for D2C or consumer brands
- Mandatory (Experience 2): Proven experience in creating high-performing short-form content for platforms like Instagram Reels, YouTube Shorts, and paid Meta ads, with a strong understanding of platform-native formats and trends
- Mandatory (Experience 3): Strong on-camera presence with the ability to deliver scripts confidently, naturally, and persuasively, ensuring high engagement within the first 3 seconds (hook-driven delivery)
- Mandatory (Experience 4): Demonstrated ability to create performance-driven content formats such as problem–solution videos, UGC-style testimonials, product demos, objection handling, before/after storytelling, and routine-based explainers
- Mandatory (Experience 5): Deep understanding of hook creation, retention techniques, and audience psychology, including the ability to shoot multiple hook variations and adapt messaging for different audience awareness levels
- Mandatory (Experience 6): Experience working in high-output content environments, with the ability to produce or contribute to 20–30+ short-form creatives per week through batch shooting and iterative content creation
- Mandatory (Experience 7): Strong collaboration experience with marketing, performance, and creative teams, with the ability to follow structured briefs and optimize content delivery based on performance feedback (CTR, engagement, watch time)
- Mandatory (Portfolio): Must have an active portfolio (Instagram / YouTube / personal work) showcasing 3–5+ short-form videos featuring the candidate speaking on camera and demonstrating storytelling, engagement, and persuasion skills
- Mandatory (Domain): Must have prior experience working with D2C / E-commerce / consumer-facing brands (health & wellness category preferred; in-house or UGC-based experience strongly preferred)
Perks, Benefits and Work Culture
- A highly collaborative, innovative, and growth-driven culture
- Opportunity to lead design thinking for new product launches
- Competitive salary
