About the Role:

As a Marketing Assistant, you will work closely with the Marketing Manager to execute campaigns, promote training events/webinars with an aim to generate 300 leads per month, and support lead generation efforts. You ll be deeply involved in end-to-end event marketing, including launching events, managing event listings, sending out invites/reminders, and promoting through social media and email.

This role is ideal for someone with 1-3 years of marketing experience who thrives in a fast-paced, startup-style environment and is looking to grow in a high-impact marketing function.

Key Responsibilities:

Event Marketing & Promotions (Primary Focus)

Assist in launching and managing virtual training events, webinars, and masterclasses.
Publish and optimize event listings across platforms such as Eventbrite, Townscript, and third-party IT event directories.
Coordinate and execute pre-event, reminder, and post-event email campaigns using ActiveCampaign.
Drive event registrations through social media promotions (LinkedIn, Instagram, Facebook).
Coordinate with internal teams for event setup, speaker info, creatives, and tech checks.
Track, manage, and report on leads generated through events.

Campaign Execution & Support

Support the Marketing Manager in executing multi-channel campaigns (email, paid, organic).
Schedule and send marketing emails, reminders, and follow-ups.
Help with creating social media content calendars and scheduling posts.
Conduct basic competitor research and assist in content coordination.

Lead Nurturing & Follow-Ups

Manage and update lead trackers post-event.
Execute lead-churn activities such as follow-up messaging and retargeting coordination.
Maintain engagement through automated sequences and manual touchpoints.

Requirements:

1-3 years of experience in digital marketing, campaign execution, or events promotion.
Exposure to event marketing, especially in EdTech or training services, is a strong plus.
Familiarity with tools like:
ActiveCampaign (email campaigns and automation)
Canva or basic design tools (preferred)
Social media platforms and scheduling tools (Buffer, Hootsuite, etc.)
Strong coordination, communication, and organizational skills.
Ability to multitask, work with tight deadlines, and manage multiple campaigns/events simultaneously.
Graduate in Marketing, Communications, or a related field.

What You ll Gain:

Firsthand experience in running high-impact events and lead generation campaigns.
Exposure to marketing strategies in the EdTech industry.
Opportunity to grow into campaign management or event marketing lead roles.
A fast-moving, collaborative team with a startup mindset and strong growth culture.

Note: This is a full-time, in-office role based in Noida. Remote or hybrid work is not available for this position.

Role: Creative Marketing

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: Any Postgraduate