Marketing Assistant - Events & Campaign Support (India)

About the Role:

As a Marketing Assistant, you will work closely with the Marketing Manager to execute campaigns, promote training events/webinars with an aim to generate 300 leads per month, and support lead generation efforts. You ll be deeply involved in end-to-end event marketing, including launching events, managing event listings, sending out invites/reminders, and promoting through social media and email.

This role is ideal for someone with 1-3 years of marketing experience who thrives in a fast-paced, startup-style environment and is looking to grow in a high-impact marketing function.

Key Responsibilities:

Event Marketing & Promotions (Primary Focus)

• Assist in launching and managing virtual training events, webinars, and masterclasses.
• Publish and optimize event listings across platforms such as Eventbrite, Townscript, and third-party IT event directories.
• Coordinate and execute pre-event, reminder, and post-event email campaigns using ActiveCampaign.
• Drive event registrations through social media promotions (LinkedIn, Instagram, Facebook).
• Coordinate with internal teams for event setup, speaker info, creatives, and tech checks.
• Track, manage, and report on leads generated through events.

Campaign Execution & Support

• Support the Marketing Manager in executing multi-channel campaigns (email, paid, organic).
• Schedule and send marketing emails, reminders, and follow-ups.
• Help with creating social media content calendars and scheduling posts.
• Conduct basic competitor research and assist in content coordination.

Lead Nurturing & Follow-Ups

• Manage and update lead trackers post-event.
• Execute lead-churn activities such as follow-up messaging and retargeting coordination.
• Maintain engagement through automated sequences and manual touchpoints.

Requirements:

• 1-3 years of experience in digital marketing, campaign execution, or events promotion.
• Exposure to event marketing, especially in EdTech or training services, is a strong plus.
• Familiarity with tools like:
• ActiveCampaign (email campaigns and automation)
• Canva or basic design tools (preferred)
• Social media platforms and scheduling tools (Buffer, Hootsuite, etc.)
• Strong coordination, communication, and organizational skills.
• Ability to multitask, work with tight deadlines, and manage multiple campaigns/events simultaneously.
• Graduate in Marketing, Communications, or a related field.

What You ll Gain:

• Firsthand experience in running high-impact events and lead generation campaigns.
• Exposure to marketing strategies in the EdTech industry.
• Opportunity to grow into campaign management or event marketing lead roles.
• A fast-moving, collaborative team with a startup mindset and strong growth culture.

Note: This is a full-time, in-office role based in Noida. Remote or hybrid work is not available for this position.

Role: Creative Marketing

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: Any Postgraduate