About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

About the Role: To help a client achieve their online marketing goals through Search Engine Optimization. To contribute towards the strengthening of the entire SEO community within Performics.

Responsibilities:

Handling on page & off page SEO activities for multiple clients
Understand the business of the client
Analyse a website from an SEO and Technical perspective
Perform a through keyword analysis for the site
Make an On Page Optimization incorporating the various on page elements involved in SEO
Get the on page optimization report implemented
Formulate a link building strategy for your projects
Analyze the progress of your site using various analytical and webmaster tools
Tweak the on page and off page optimization depending on performance
Keeping abreast with the latest updates in Search engine Algorithms
Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World
Sharing your research with the entire team
Handling the day to day activities of your link managers
Communicate with Clients and Update them on the progress of their project

Qualifications: BE, B.Tech (or Equivalent Degrees) + MBA (preferred)

Required Skills:

2 to 4 years of experience
Active Experience in working with Search Engines and Good Technical Understanding

Preferred Skills:

Good Understanding of HTML
Capable of Comprehending Web technologies such as PHP, ASP, Java
Should take a keen interest in Search Engines and their Algorithms
GAIQ Qualification (if present, will be taken into consideration)

Soft Skills:

Excellent written and Spoken English
Good Communication Skills
Good Interpersonal Skills

Associate - SEO