KEY RESPONSIBILITIES

Plan, launch, and manage paid campaigns across Google Ads, LinkedIn Ads, and other B2B-relevant channels
Own campaign performance end to end, from audience targeting and creative briefing to bid management, optimisation, and reporting
Build and maintain performance dashboards that track key metrics including CAC, CPL, ROAS, and funnel conversion rates
Conduct A/B tests on ad creatives, landing pages, CTAs, and audience segments to continuously improve campaign efficiency
Work closely with the content and design teams to brief performance-oriented creative assets that convert
Manage and optimise marketing budgets with rigorous attention to ROI; identify opportunities to reallocate spend for maximum impact
Collaborate with the sales team to ensure lead quality and pipeline health, and feed insights back into targeting and messaging
Stay current with platform updates, bidding strategies, and B2B performance marketing best practices

REQUIREMENTS

2–3 years of hands-on experience in performance marketing, growth marketing, or paid media, preferably in B2B SaaS or fintech
Proven track record of managing paid campaigns on Google Ads and LinkedIn Ads with measurable outcomes
Familiarity with rich media display platforms such as Kargo is a plus, particularly for B2C financial services campaigns
Strong analytical skills; proficient in Google Analytics, Excel/Sheets, and marketing attribution tools
Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar
Experience with conversion rate optimisation and landing page testing
Ability to translate data into clear narratives and strategic recommendations for stakeholders
Experience with account-based marketing (ABM) tactics is a strong advantage

WHAT WE OFFER

Competitive compensation commensurate with experience
Direct ownership of paid acquisition strategy and budget with visibility to leadership
A high-performance team environment with clear metrics, fast feedback loops, and room to experiment
Opportunity to build the performance marketing function from the ground up in a scaling enterprise platform

To apply, send your CV and a brief cover note to [HIDDEN TEXT]