Corporate Sales Executive – Bulk & Catering (B2B)

Location: Delhi NCR

Department: Operations

Reports To: RGM

Employment Type: Full-time

About Company-

We are a young brand, growing rapidly to serve healthy & fresh food & beverage. Our vision is to make healthy food accessible, without compromising on taste. We serve smoothies, shakes, refreshers & millet sandwiches. Everything we do is all-natural, preservative-free & fully transparent.

Our good-food ATMs are stationed in 40+ locations in Delhi NCR, Punjab & Bangalore including places like Amity university, Select City Walk, Worldmark Aerocity, Ambience mall, Max Group & Fortis group. We are also partners with food court aggregators like Smartq, Foodforum, Gokhanna. We have served 10 Lakh + orders and are on track to open 100 kiosks in this financial year.

Role Overview-

Drive corporate bulk orders and catering revenue for Basil by acquiring and managing office clients, HR teams, admin heads, and event planners.

Key Responsibilities-

Corporate Bulk Order Acquisition-

Identify and onboard corporate offices for:
Employee snack programs
Team meetings & townhalls
Monthly subscription beverage programs
Wellness initiatives
Generate bulk smoothie, juice, and sandwich orders.
Pitch Basil as a *healthy alternative to sugary office snacks*.

Catering & Event Sales- Close catering orders for:

Office parties
Corporate events
Product launches
Health & wellness days
Conferences & exhibitions
Coordinate with operations for smooth execution.
Ensure repeat orders from clients.

Lead Generation & Outreach- Build database of:

HR Heads
Admin Managers
Facility Heads
Startup founders
Cold calling, LinkedIn outreach, field visits.
Schedule tasting sessions in offices.

Relationship Management-

Maintain relationships with key accounts.
Ensure repeat monthly orders.
Upsell new menu launches & Basil Special (99 category).
Handle complaints professionally.

Revenue Targets-

Achieve monthly revenue targets from:
Bulk office orders
Catering sales
Maintain healthy margins while negotiating.

On-Ground Activation-

Organize sampling drives in offices.
Coordinate wellness campaigns.
Represent Basil in corporate networking events

KPIs (Very Important)-

Monthly B2B revenue
Number of new corporate clients acquired
Repeat order percentage
Average order value
Conversion rate from tasting to paid order

Required Skills-

1–4 years in B2B sales / HoReCa / catering sales
Strong negotiation & closing ability
Comfortable with cold outreach
Presentable & confident communicator
High ownership mindset
Hustler attitude (field heavy role)

Preferred Background- Experience in:

Corporate catering
FMCG institutional sale
Food service sales
Cloud kitchen B2B sales

Personality Fit (Very Important for Basil)

Aggressive revenue mindset
Doesn't wait for leads
Comfortable with rejection
Understands margins
Fast execution

What We Offer

Opportunity to build and scale the learning function for a fast-growing QSR brand.
A dynamic, people-first work culture with ample scope for innovation and growth.
Competitive salary and performance-based incentives.