Corporate Sales Executive

Corporate Sales Executive – Bulk & Catering (B2B)

Location: Delhi NCR

Department: Operations

Reports To: RGM

Employment Type: Full-time

About Company-

We are a young brand, growing rapidly to serve healthy & fresh food & beverage. Our vision is to make healthy food accessible, without compromising on taste. We serve smoothies, shakes, refreshers & millet sandwiches. Everything we do is all-natural, preservative-free & fully transparent.

Our good-food ATMs are stationed in 40+ locations in Delhi NCR, Punjab & Bangalore including places like Amity university, Select City Walk, Worldmark Aerocity, Ambience mall, Max Group & Fortis group. We are also partners with food court aggregators like Smartq, Foodforum, Gokhanna. We have served 10 Lakh + orders and are on track to open 100 kiosks in this financial year.

Role Overview-

Drive corporate bulk orders and catering revenue for Basil by acquiring and managing office clients, HR teams, admin heads, and event planners.

Key Responsibilities-

Corporate Bulk Order Acquisition-

• Identify and onboard corporate offices for:
• Employee snack programs
• Team meetings & townhalls
• Monthly subscription beverage programs
• Wellness initiatives
• Generate bulk smoothie, juice, and sandwich orders.
• Pitch Basil as a *healthy alternative to sugary office snacks*.

Catering & Event Sales- Close catering orders for:

• Office parties
• Corporate events
• Product launches
• Health & wellness days
• Conferences & exhibitions
• Coordinate with operations for smooth execution.
• Ensure repeat orders from clients.

Lead Generation & Outreach- Build database of:

• HR Heads
• Admin Managers
• Facility Heads
• Startup founders
• Cold calling, LinkedIn outreach, field visits.
• Schedule tasting sessions in offices.

Relationship Management-

• Maintain relationships with key accounts.
• Ensure repeat monthly orders.
• Upsell new menu launches & Basil Special (99 category).
• Handle complaints professionally.

Revenue Targets-

• Achieve monthly revenue targets from:
• Bulk office orders
• Catering sales
• Maintain healthy margins while negotiating.

On-Ground Activation-

• Organize sampling drives in offices.
• Coordinate wellness campaigns.
• Represent Basil in corporate networking events

KPIs (Very Important)-

• Monthly B2B revenue
• Number of new corporate clients acquired
• Repeat order percentage
• Average order value
• Conversion rate from tasting to paid order

Required Skills-

• 1–4 years in B2B sales / HoReCa / catering sales
• Strong negotiation & closing ability
• Comfortable with cold outreach
• Presentable & confident communicator
• High ownership mindset
• Hustler attitude (field heavy role)

Preferred Background- Experience in:

• Corporate catering
• FMCG institutional sale
• Food service sales
• Cloud kitchen B2B sales

Personality Fit (Very Important for Basil)

• Aggressive revenue mindset
• Doesn't wait for leads
• Comfortable with rejection
• Understands margins
• Fast execution

What We Offer

• Opportunity to build and scale the learning function for a fast-growing QSR brand.
• A dynamic, people-first work culture with ample scope for innovation and growth.
• Competitive salary and performance-based incentives.