Who We Are

Pinkvilla is India's leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.

Pinkvilla is a Flipkart Group Company.

Location: Mumbai / Remote (India)

Experience: 2–6 years (flexible based on fit)

Employment Type: Full-time

About the Role

We are looking for a high-energy Community Manager to build and scale a thriving community for our app by identifying, onboarding, and managing creators and power users, while also building strong adoption across colleges and institutes through a structured campus community program.

This role will own the end-to-end community journey—acquisition → onboarding → engagement → retention → advocacy—and work closely with Product, Growth, and Marketing teams to create a community that is active, safe, and fast-growing.

Key Responsibilities

1) Creator & Power User Acquisition

Identify and onboard creators, micro-influencers, niche experts, and power users aligned with the app's categories.
Build creator pipelines using platforms like Instagram, YouTube, LinkedIn, Twitter/X, Discord, Telegram, and relevant communities.
Pitch the app's value proposition and drive creator sign-ups with clear onboarding pathways.
Build a scalable weekly/monthly creator onboarding process.

2) Creator Onboarding & Success

Own creator onboarding end-to-end: profile setup, walkthroughs, content guidelines, and launch support.
Help creators succeed by advising on:
content formats and frequency
engagement best practices
growth tactics inside the app
Build onboarding resources such as starter kits, FAQs, templates, and playbooks.
Track creator performance and run initiatives to improve creator retention and output.

3) Community Engagement & Retention

Drive daily/weekly engagement through:
challenges, contests, and campaigns
community discussions and prompts
AMAs, live sessions, and spotlight features
Strengthen retention by building community rituals and recognition programs.
Develop strategies to improve:
repeat usage
participation
conversations and interactions
referrals/invites

4) College & Institute Community Building (Campus Growth)

Build and scale a student community network across colleges, universities, and institutes.
Identify and onboard Campus Ambassadors / Student Leaders to represent the app on campus.
Partner with college bodies like:
clubs and societies
fest committees
cultural groups
entrepreneurship cells
placement and student councils
Plan and execute on-ground + online activations, including:
campus challenges and competitions
workshops/masterclasses
meetups and community sessions
creator hunts and recruitment drives
campus event collaborations
Design and manage a structured Campus Ambassador Program with:
onboarding & training
weekly targets
incentives and rewards (certificates, stipends, merch, internships, access)
Track campus performance and build a repeatable campus rollout playbook.

5) Community Moderation & Safety

Maintain a positive, inclusive, and safe community environment.
Implement community guidelines and handle violations professionally.
Identify and reduce spam, abuse, and harmful behavior.
Escalate critical issues to internal teams when required.

6) Feedback Loop & Product Collaboration

Act as the voice of the community by collecting insights, pain points, and feature requests.
Coordinate with Product/Tech teams to improve community experience and reduce friction.
Run surveys, polls, and feedback sessions with creators and student communities.

7) Community Operations & Reporting

Maintain creator and campus databases (CRM/Sheets/Notion).
Track and report weekly/monthly metrics like:
creators onboarded
active creators and power users
engagement rate per post/activity
retention (D7/D30)
campus adoption metrics
Build scalable systems and processes as the community grows.

Skills & Qualifications

2–6 years experience in community building, creator management, social media, campus marketing, or growth
Strong communication, relationship-building, and negotiation skills
Experience managing creators/influencers or student communities is a plus
Strong execution mindset: can plan + deliver fast
Comfortable using tools like:
Google Sheets/Excel
Notion/Airtable
WhatsApp/Telegram/Discord
basic analytics dashboards
Ability to handle moderation and conflict resolution maturely

Key Traits We're Looking For

Energetic, proactive, and highly organized
Deep understanding of creator + youth ecosystem
Comfortable with ambiguity and building from scratch
Creative thinker with strong operational discipline
Empathetic and community-first mindset

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