Job Title: Operations & Brand Strategy Officer (Equity-Based) – Kefilo

Location: Bhubaneswar (On-ground + Strategic Role)

Experience: 5+ Years (Operations + Branding Focus)

Type: Equity-Based | Founding Team Role

About Kefilo

Kefilo is building a next-generation, science-backed meal and transformation ecosystem, going beyond traditional food delivery. Our focus is on complete transformation journeys (weight loss, clinical nutrition, lifestyle correction) through structured meal systems, smart kiosks, doctor collaborations, and scalable distribution models.

Over the next 6–8 months, we aim to:

Build strong product-market fit in transformation-based nutrition
Launch and scale cloud kitchen + kiosk models
Establish doctor and institutional collaborations
Create a premium, trust-driven brand in wellness

Equity Structure (Important)

This is a core, equity-based role with long-term ownership.

3–4 rounds of discussion to align on vision, execution, and expectations
1-month cohort under NDA to evaluate working compatibility
Cofounder/Leadership agreement post evaluation
Equity allocation post funding and Pvt. Ltd. registration
5-year vesting structure
Fixed compensation begins after funding
You will be part of building a 25+ strong equity-driven core team

Role Overview

This role sits at the intersection of operations, brand execution, and on-ground scaling.

You will be responsible for building, standardizing, and scaling Kefilo's operations, while ensuring that every customer touchpoint reflects a premium, transformation-driven brand experience.

Key Responsibilities1. End-to-End Operations Setup & Scaling

Build and manage daily operations across cloud kitchens, meal systems, and future kiosks
Standardize processes for meal production, packaging, delivery, and quality control
Ensure consistency, efficiency, and scalability across all operational units

2. Brand-Led Operations Execution

Translate brand vision into real-world experiences (packaging, delivery, service quality)
Ensure every operational touchpoint reflects a premium, scientific, and trust-driven identity
Work closely with marketing to align on-ground experience with digital positioning

3. Vendor, Supply Chain & Partnerships

Build and manage vendor networks (raw materials, packaging, logistics)
Optimize cost without compromising quality and brand perception
Handle partnerships with kitchens, hospitals, and institutional clients

4. Kiosk & Expansion Model Execution

Lead execution of smart kiosks and offline expansion models
Standardize systems for replication and franchising in future
Identify high-potential locations and operational frameworks for scale

5. Customer Experience & Retention Systems

Build systems for feedback, retention, and transformation tracking
Ensure high satisfaction across subscription-based users
Solve operational bottlenecks impacting customer journeys

6. Team Building & Leadership

Hire, train, and manage on-ground operational teams
Build a culture of ownership, efficiency, and brand alignment
Act as a core leadership member driving execution on ground

Who Should Apply

5+ years experience in operations + branding (F&B, D2C, or wellness preferred)
Strong understanding of scaling operations with a brand-first mindset
Experience in building systems from scratch (01 or 110 stage)
Ability to handle on-ground execution + strategic thinking simultaneously
Entrepreneurial mindset with high ownership and long-term vision

What Makes This Role Unique

Not just operations — you build the backbone of a transformation-driven brand
Direct impact on product experience, scalability, and customer trust
Opportunity to shape franchise-ready and scalable models early on
Work closely with founder on core business decisions and expansion strategy

Branding and operations officer (Part-time, Equity only - No pay until funding)