Job Description: Manager – Business Development (Wholesale/FMCG)

Location: Chandigarh

Experience: 12–15 Years (FMCG & Retail Sales mandatory)

Type: Full-Time

Role Objective

We are seeking a seasoned Business Development Manager to lead our Reseller Sales and field force operations for our wholesale hub in Chandigarh. The ideal candidate will drive sustainable, profitable growth across key sub-segments—including Institutions (Hospitals, Education, Army Stores), Manufacturing, and Religious bodies—by fostering deep member relationships and implementing strategic business solutions.

Key Responsibilities

1. Team Leadership & Strategy Implementation

Lead and motivate the Reseller Sales and Business Development team to build a high-performing field force.
Execute comprehensive business plans to achieve sales targets across diverse sub-segments.
Develop and implement a sustained sales strategy to drive revenue from high-value members and institutions.

2. Member Engagement & Value Addition

Drive sales by enrolling right-fit members, analyzing buying patterns, and identifying assortment gaps to increase ticket size and transaction frequency.
Promote value-added services, including private-label credit cards, electronic payment solutions, and cash pickup services.
Facilitate seamless order-to-delivery cycles by coordinating with 3rd-party logistics and delivery desks.

3. Cross-Functional Collaboration

Work closely with Merchandising to ensure product availability and competitive market pricing.
Coordinate with Operations, Finance, and Legal teams to resolve service hurdles and optimize member experience.
Align with Marketing and Membership teams to execute targeted acquisition campaigns and promotional activities within the geography.

4. Market Expansion & Performance Management

Oversee expansion into rural markets and new Cross-Dock (XD) locations.
Manage the category mix effectively to ensure balanced growth and profitability.
Maintain accountability for Top-line (Revenue) and Bottom-line (Profit) targets.
Monitor and control Business Development Associate (BDA) attrition through effective mentoring and engagement.

Qualifications & Skills

Education: Graduate/Post-Graduate in Business Administration or a related field.
Experience: 12–15 years of proven track record in FMCG and Retail sales.
Competencies: Strong relationship management, strategic planning, and the ability to navigate complex institutional sales environments.
Analytical Skills: Proficiency in tracking Daily/Monthly sales plans vs. achievements and providing market feedback on pricing/assortment.

Diversity & Inclusion

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, ethnicity, or background.

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