Title-Senior Brand Manager

Location: Bengaluru (Onsite | No Remote)

Reporting to: AVP – Brand

Experience: 8–10 years

Compensation- Upto 30 LPA

Brand Overview

The brand is rethinking a legacy home category that has seen very little real innovation for decades. Rather than approaching the market as a conventional consumer brand, the organisation is building from first principles combining deep engineering, real-world operating experience, and a sharp understanding of how modern Indian homes function.

Backed by long-term institutional investors known for building category-defining consumer businesses, the brand has strong conviction in solving fundamental problems rather than superficial differentiation. Before entering consumer homes, the team built and deployed tens of thousands of appliances in commercial environments shaping a DNA rooted in reliability, safety, and performance.

The organisation is now scaling its consumer presence, particularly offline, with ambitions to build new categories, not copy existing ones. The culture is hands-on, ownership-led, and outcome-focused. People work close to decisions, are trusted with responsibility, and are encouraged to build work that compounds over time.

Role Overview

As the brand enters its next phase of growth, there is a need for a senior brand leader who can balance long-term brand building with near-term business impact. This role exists for someone who wants to shape the brand's voice, narrative, and presence at scale across products, campaigns, retail, and culture inside a company that is still being built, not maintained.

As Senior Brand Manager, you will be responsible for shaping and executing the brand strategy across touchpoints, ensuring consistency, clarity, and impact. You will work closely with internal teams and external partners to deliver brand-led growth, while acting as the internal custodian of the brand.

This is a high-ownership role that blends strategy, storytelling, execution, and measurement.

Key Responsibilities

Strategic Brand Leadership

Own and evolve brand positioning, narrative, and communication strategy
Balance long-term brand equity with short-term business and growth goals
Translate brand strategy into clear, actionable briefs

Integrated Campaign Management

Lead 360° brand campaigns across ATL, BTL, digital, social, influencer, PR, and retail
Oversee product launches, seasonal initiatives, and brand moments
Work closely with creative, media, and production agencies to deliver high-quality output

Consumer & Market Understanding

Develop a deep understanding of Indian consumers, homes, and cultural context
Use research, insights, analytics, and social listening to identify whitespace opportunities

Business-Driven Brand Marketing

Drive awareness, consideration, and preference through brand initiatives
Ensure creative and media investments are linked to business outcomes

Measurement & Effectiveness

Define and track brand KPIs (brand health, campaign effectiveness, recall, salience)
Use performance data and learnings to refine strategy and execution

Cross-Functional Collaboration

Partner closely with Product, Sales, Growth, Performance Marketing, Retail, and PR teams
Ensure brand consistency across consumer touchpoints

Brand Governance

Own brand guidelines, tone of voice, and visual identity
Ensure consistency across content, packaging, retail, and communications

Team & Stakeholder Leadership

Mentor junior team members and creative partners
Build a culture of strategic thinking, ownership, and accountability

Mandatory Skills

8–10 years of experience in brand marketing with a product first brand.
Background in consumer brands (FMCG, D2C, appliances, lifestyle, or tech)
Proven experience leading integrated campaigns and product launches
Strong agency management experience (creative, media, production)
Strategic thinker with sharp creative judgment
Comfortable operating in fast-scaling, high-ownership environments

Preferred Traits

You think beyond campaigns and care deeply about brand meaning
You can connect creativity to commercial outcomes
You enjoy building systems, not just assets
You thrive in environments where ownership matters more than hierarchy
You want to build work and a brand that lasts

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team

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