Team Lead (AST Support)

Role Title: Team Lead – Advertising Solutions (AST Support)

Location: Bangalore/Hyderabad

Experience Required: 5 – 8 years total experience, (3+ years in people management)

Function: Advertising – Ads Success & Campaign Optimization Support

Role Overview

The Team Lead (TL) will oversee a team responsible for delivering campaign optimization, insights generation, and performance management support for advertisers through the Ad Success Team (AST) model. The role requires strong leadership, analytical and operational excellence to ensure delivery of high-quality recommendations, optimized campaign execution, and improved advertiser outcomes.

The TL will manage end-to-end team performance, maintain process governance, ensure quality adherence, and partner with internal stakeholders to remove blockers, drive improvements, and deliver impact. This role does not involve direct communication with end advertisers; all engagement happens through internal teams.

Key Responsibilities

Team Leadership & People Management
Lead a team of Vendor Account Managers / Analysts supporting Ads.
Set performance goals, assign workloads, and monitor operational health.
Conduct regular 1:1s, performance reviews, coaching, and upskilling activities.
Drive team motivation, discipline, and retention through structured people practices.
Ensure team adherence to SLAs, SOPs, and quality guidelines.
Foster a culture of ownership, continuous learning, and operational excellence.
Manage hiring, onboarding, and competency development for new team members.
Operational Delivery & Quality Governance
Oversee end‑to‑end execution of AST workstreams including insights, optimizations, campaign builds, pacing, benchmarking, and performance readouts.
Ensure high accuracy, advertiser-ready outputs, and self‑QA discipline within the team.
Maintain defect standards, participate in QC audits, and drive RCA-based improvements.
Manage day-to-day workflow, escalations, and operational risks.
Monitor KPIs including g optimization completion, output turnaround time, and utilization.
Campaign Strategy, Insights & Optimization Oversight

(Performed through team review and guidance)

Guide the team on optimization strategies for Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Ads products.
Provide strategic direction for campaign improvements, budget pacing, and revenue acceleration opportunities (e.g., events, deals, NCCs).
Stakeholder & Cross-Functional Collaboration
Serve as the primary point of contact for internal stakeholders (AEs, CM teams, Ops, QA, Product teams).
Address blockers related to tools, data, workflows, or training.
Manage daily/weekly governance calls, reviews, and alignment sessions with teams.
Ensure timely communication of risks, dependencies, and delivery status.
Revenue, Productivity & Business Impact
Drive performance outcomes such as revenue attainment, campaign activation, and optimization success rates.
Identify opportunities to improve adoption across ad products.
Ensure teams meet activity metrics: optimizations, insights generated, pacing checks, etc.
Drive consistent improvements in team productivity, efficiency, and throughput.
Process Adherence & Continuous Improvement
Ensure compliance with Ads SOPs, data handling rules, and operational protocols.
Identify process gaps and propose enhancements to workflows or tools.
Lead initiatives on best practices, standardization, and documentation.
Track industry and Ads product updates and ensure team readiness.

Key Performance Indicators (KPIs)

Team SLA adherence & delivery speed
Quality accuracy and defect rate
Optimization completion rate
Revenue contribution / budget attainment
Stakeholder satisfaction (AEs, CM teams)
Team engagement, attrition, and performance readiness

Required Skills & Experience

5–8 years of relevant experience in digital advertising, e-commerce, analytics, or campaign management.
Minimum 3+ years of people management experience.
Strong understanding of advertising metrics: ROAS, CTR, CVR, CPC, NTB, ACOS, etc.
Experience managing global stakeholders or cross-functional teams.
Ability to coach teams on analytical thinking, insights generation, and campaign strategy.
High proficiency in MS Excel, PowerPoint, data interpretation, and reporting.
Excellent communication, stakeholder management, and problem-solving skills.
Ability to work in a fast-paced, ambiguous environment with shifting priorities.
Strong operational rigor with experience in SOP-driven delivery environments.

Preferred Qualifications

Bachelor's / Postgraduate degree

Additional Value Adds

Experience with Amazon Ads tools (Campaign Manager, DSP, Ad Console, AMC)
Experience supporting enterprise advertisers or large-scale ad programs

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