Job Title: Manager / Senior Manager PR & Brand Communications

Function: Brand | PR | Communications | Employer Brand

Industry: Commercial Interior Fit-Out | Design & Build

Location: Mumbai

Experience:

1-3 years: Execution-heavy, content support, coordination, research
4-6 years: Independent content ownership, PR support, platform management
7-10+ years: Strategy ownership, media relationships, thought leadership, agency management

Role Purpose:

To strengthen the brand's presence and category leadership by driving consistent PR, content, and storytelling across media, digital platforms, and employer branding initiatives. The role will scale in scope and ownership based on experience level.

Key Responsibilities:

Brand & PR

Support and/or lead the execution of TOA's PR and brand communication roadmap
Build and maintain relationships with architecture, workplace, CRE, PMC, and trade media (senior profiles will own this end-to-end)
Assist in drafting and pitching PR notes, media stories, and brand narratives
Track media coverage, platforms, and competitive visibility

Content & Storytelling

Create and support content across LinkedIn, website, case studies, and credentials
Develop project case studies, capability decks, and brand presentations
Own or support LinkedIn content calendars, publishing, and engagement tracking
Ensure brand coherence, tone, and consistency across all touchpoints

Thought Leadership & Platforms

Support or lead participation in awards, events, exhibitions, and industry platforms
Assist in awards submissions, panel participation, and thought leadership content
Coordinate shoots, photography, videography, and site documentation

Employer Brand & Internal Communications

Support employer branding and talent marketing initiatives in collaboration with HR
Create content around culture, people, and leadership narratives
Maintain brand assets and content libraries

Coordination & Execution

Coordinate with designers, photographers, videographers, and external agencies
Prepare decks, reports, shoot guides, and documentation
Track analytics, insights, and benchmarks to inform strategy

Technical Skills:

Brand messaging and storytelling

PR writing and media communication

LinkedIn and digital communications

Case studies, credentials, and decks

Canva / Adobe Suite / PowerPoint

Basic analytics and reporting tools

Research, benchmarking, and documentation

Behavioral Competencies:

Strong narrative thinking and curiosity

Clear communication and collaboration

Ownership and accountability (scope increases with seniority)

Attention to detail with speed

Commercial awareness (for senior profiles)

Creative problem-solving mindset

KPIs / Success Metrics:

Consistency and quality of brand content

Media coverage and trade visibility

LinkedIn engagement and audience relevance

Case study and asset creation velocity

Awards and industry platform presence

Employer brand traction

Execution hygiene and timelines

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