SEO Specialist

We are looking for an SEO Specialist to optimize our website and improve search engine rankings. The ideal candidate will be responsible for increasing organic traffic, improving keyword rankings, and enhancing overall website performance.

Key Responsibilities

Perform keyword research using tools like Google Analytics, Google Search Console, and ubersuggest

Optimize website content, meta tags, headings, and internal linking

Conduct technical SEO audits (site speed, crawlability, indexing issues)

Develop and execute link-building strategies

Monitor website traffic, rankings, and performance metrics

Collaborate with content, marketing, and development teams

Stay updated with search engine algorithm changes (e.g., Google updates)

Prepare regular SEO performance reports

Required Skills & Qualifications

Basic understanding of SEO principles (on-page, off-page, technical SEO)

Experience with SEO tools like Ahrefs, Moz, or Ubersuggest

Knowledge of keyword research and content optimization

Familiarity with HTML, CSS (basic level preferred)

Analytical mindset and problem-solving skills

Good communication and teamwork abilities

Preferred Qualifications

Experience with content marketing or blogging

Understanding of UX/UI principles

Knowledge of CMS platforms like WordPress

Basic understanding of PPC campaigns (e.g., Google Ads)

Key Performance Indicators (KPIs)

Growth in organic traffic

Keyword ranking improvements

Conversion rate from organic channels

Backlink quality and quantity

Website health score

About Company: Introducing Sorbet Labs, an avant-garde digital marketing startup reshaping B2B and B2C landscapes. Sorbet Digital prioritizes quality, offering bespoke solutions for businesses. Specializing in content SEO, we weave compelling narratives that resonate and fuel organic growth. Our innovative strategies leverage data-driven insights to optimize campaigns, ensuring maximum impact. Tailoring solutions to B2B dynamics, we amplify brand visibility and engagement. Sorbet Digital isn't just a marketing partner; we're architects of sustainable growth, seamlessly blending creativity with precision. Join us at the forefront of digital evolution, where excellence meets expansion, and businesses thrive.

Junior Search Engine Optimization (SEO) Executive in Bangalore