Primary title: Social Media Executive

About The Opportunity

A fast-growing player in the digital marketing and brand communications sector, we create high-impact social-first campaigns that drive awareness, engagement, and conversions for consumer and B2B audiences across India. This on-site role is ideal for a creative copywriter who understands platform-native formats, trends, and analytics and can translate brand voice into scroll-stopping content.

Role & Responsibilities

Write clear, concise, and on-brand copy for social channels (Instagram, Facebook, LinkedIn, X, and short-form video scripts) with a focus on engagement and conversion.
Develop and maintain a weekly content calendar aligned to campaign briefs, product launches, and cultural moments.
Collaborate with designers, video editors, and performance marketers to produce multi-format assets and ensure copy complements visual storytelling.
Own community touchpoints: respond to comments, manage UGC, and escalate insights that inform creative and product teams.
Monitor social performance, run simple A/B copy tests, and optimize posts based on engagement and conversion metrics.
Support campaign ideationpitch creative concepts, hooks, and micro-campaign copy that scale across channels.

Skills & Qualifications

Must-Have: Proven experience creating social-first copy and content calendars for consumer or B2B brands.
Must-Have: Strong command of tone, brand voice, headlines, and short-form storytelling for reels and posts.
Must-Have: Hands-on experience with Canva and Adobe Photoshop for rapid asset prototyping.
Must-Have: Ability to interpret social analytics and adjust copy/approach to improve CTR, engagement, and reach.
Preferred: Familiarity with Facebook Ads Manager or Meta Business Suite and basic SEO principles for social content.
Preferred: Experience producing copy for videos, influencer briefs, or paid social creatives.

Benefits & Culture Highlights

Collaborative, creative on-site environment with cross-functional exposure to design and performance teams.
Opportunity to own end-to-end social campaigns and grow into specialist roles in content strategy or social performance.
Regular creative sprints, trend workshops, and performance-led feedback loops to upskill and iterate fast.

Location: India (On-site). We seek a high-energy storyteller who lives and breathes social trends, writes with clarity and impact, and enjoys turning insights into creative copy that performs.

Skills: canva,social media,social media analytics,content strategy,copywriting,social media management,adobe photoshop,community management

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