Key Roles Responsibilities

Affiliate Partnerships

Build and run the affiliate programmed end to end — recruit publishers, networks and content partners,

negotiate commercials, and manage the partner pipeline

Own payout structures (CPL, CPA, hybrid), commission economics and monthly reconciliation with

finance

Set up and own tracking and attribution — post backs, S2S, tracking links, and dedupe rules against

other channels

Police affiliate quality: monitor for fraud, incentivized traffic, brand bidding and misleading claims;

enforce creative and compliance guidelines with partners

Run partner-level P ;L — know which partners are actually profitable once lead quality is factored in,

and cut the ones that aren't

Emerging Paid Channels

Own campaign strategy, setup, targeting and optimization across Snapchat Ads, X (Twitter) Ads and

LinkedIn Ads — daily hands-on account management

Run structured channel tests with clear budgets, success criteria and kill thresholds; write the readout

that says scale, iterate or stop

Build audience and targeting strategy per channel, including custom audiences, lookalikes and

retargeting pools

Manage budgets and pacing across channels, and reallocate toward whatever is working
Evaluate new networks and inventory as they become relevant to our audience

Creative amp; Landing Experience

Brief, test and iterate creative built for each channel — Snapchat and X do not work with recycled Meta

assets, and you will be expected to know the difference

Run a continuous creative testing calendar with clear naming, hypotheses and results
Work with design and content to keep a live pipeline of hooks, formats and angles
Partner on landing page and funnel testing — page variants, form length, offer framing — to lift

conversion, not just clicks

Data, Tracking Reporting

Own tracking integrity for your channels — pixels, conversion APIs, UTMs, GTM tags and CRM lead-

source mapping

Report weekly on spend, CPL, CAC, lead quality and contribution by channel and partner, with a clear

view

Work with the presales team on downstream metrics — contact rate, pitch rate and conversion by

source — and feed that back into targeting and bidding

Maintain clean, consistent campaign naming and account structure so the data stays trustworthy

Collaboration

Tech product — on tracking implementation, CRM lead routing and landing page builds
Presales — on lead quality feedback, source-level conversion and volume forecasting
Design amp; content — on channel-native assets, hooks and format requirements
Finance — on affiliate payouts, reconciliation and budget tracking
3–6 years in performance marketing with direct, hands-on account ownership — you build and optimize

campaigns yourself

Proven experience running an affiliate programmed, OR managing spend on Snapchat, X (Twitter) or

LinkedIn Ads — with numbers you can quote

Strong grasp of performance economics: CPL, CPA, CAC, ROAS, payout structures, and how lead quality

changes the real cost

Working knowledge of tracking and attribution — pixels, server-side events, post backs, UTMs, GTM
Comfortable in spreadsheets and dashboards; able to diagnose a CPL or quality shift from the data

rather than guessing

Good to have

D2C, healthcare, wellness, fitness or edtech experience — consultative, considered-purchase categories
Existing relationships with affiliate networks and publishers in India
Google and Meta ads experience (useful context, but not what this role is about)
Familiarity with CRM and marketing automation tools (Zoho, MoEngage, WATI or similar)
Exposure to fraud detection and traffic quality tooling

Interested candidates can share CV [HIDDEN TEXT]

Qualifications

Experience: 3–6 years in performance marketing, with hands-on affiliate and/or Snapchat, X (Twitter) or LinkedIn ads

ownership.

Additional Information

Performance Marketing Manager — Affiliate & Emerging Channels

Key mandates

Work Mode -Work From Office
6 days work week - Hybrid - 4 days work at office
Should have your own laptop device
Excellent communication and motivational skills

Performance & Affiliate Marketing Manager