Performance & Affiliate Marketing Manager

Key Roles Responsibilities

Affiliate Partnerships

• Build and run the affiliate programmed end to end — recruit publishers, networks and content partners,
  
  

negotiate commercials, and manage the partner pipeline

• Own payout structures (CPL, CPA, hybrid), commission economics and monthly reconciliation with
  
  

finance

• Set up and own tracking and attribution — post backs, S2S, tracking links, and dedupe rules against
  
  

other channels

• Police affiliate quality: monitor for fraud, incentivized traffic, brand bidding and misleading claims;
  
  

enforce creative and compliance guidelines with partners

• Run partner-level P ;L — know which partners are actually profitable once lead quality is factored in,
  
  

and cut the ones that aren't

Emerging Paid Channels

• Own campaign strategy, setup, targeting and optimization across Snapchat Ads, X (Twitter) Ads and
  
  

LinkedIn Ads — daily hands-on account management

• Run structured channel tests with clear budgets, success criteria and kill thresholds; write the readout
  
  

that says scale, iterate or stop

• Build audience and targeting strategy per channel, including custom audiences, lookalikes and
  
  

retargeting pools

• Manage budgets and pacing across channels, and reallocate toward whatever is working
• Evaluate new networks and inventory as they become relevant to our audience
  
  

Creative amp; Landing Experience

• Brief, test and iterate creative built for each channel — Snapchat and X do not work with recycled Meta
  
  

assets, and you will be expected to know the difference

• Run a continuous creative testing calendar with clear naming, hypotheses and results
• Work with design and content to keep a live pipeline of hooks, formats and angles
• Partner on landing page and funnel testing — page variants, form length, offer framing — to lift
  
  

conversion, not just clicks

Data, Tracking Reporting

• Own tracking integrity for your channels — pixels, conversion APIs, UTMs, GTM tags and CRM lead-
  
  

source mapping

• Report weekly on spend, CPL, CAC, lead quality and contribution by channel and partner, with a clear
  
  

view

• Work with the presales team on downstream metrics — contact rate, pitch rate and conversion by
  
  

source — and feed that back into targeting and bidding

• Maintain clean, consistent campaign naming and account structure so the data stays trustworthy
  
  

Collaboration

• Tech product — on tracking implementation, CRM lead routing and landing page builds
• Presales — on lead quality feedback, source-level conversion and volume forecasting
• Design amp; content — on channel-native assets, hooks and format requirements
• Finance — on affiliate payouts, reconciliation and budget tracking
• 3–6 years in performance marketing with direct, hands-on account ownership — you build and optimize
  
  

campaigns yourself

• Proven experience running an affiliate programmed, OR managing spend on Snapchat, X (Twitter) or
  
  

LinkedIn Ads — with numbers you can quote

• Strong grasp of performance economics: CPL, CPA, CAC, ROAS, payout structures, and how lead quality
  
  

changes the real cost

• Working knowledge of tracking and attribution — pixels, server-side events, post backs, UTMs, GTM
• Comfortable in spreadsheets and dashboards; able to diagnose a CPL or quality shift from the data
  
  

rather than guessing

Good to have

• D2C, healthcare, wellness, fitness or edtech experience — consultative, considered-purchase categories
• Existing relationships with affiliate networks and publishers in India
• Google and Meta ads experience (useful context, but not what this role is about)
• Familiarity with CRM and marketing automation tools (Zoho, MoEngage, WATI or similar)
• Exposure to fraud detection and traffic quality tooling
  
  

Interested candidates can share CV [Confidential Information]

Qualifications

Experience: 3–6 years in performance marketing, with hands-on affiliate and/or Snapchat, X (Twitter) or LinkedIn ads

ownership.

Additional Information

Performance Marketing Manager — Affiliate & Emerging Channels

Key mandates

• Work Mode -Work From Office
• 6 days work week - Hybrid - 4 days work at office
• Should have your own laptop device
• Excellent communication and motivational skills