Job Title: Social Media Marketing Manager with AI Automation

Location: Madhapur, Hyderabad (Onsite)

Experience: 4+ years

Industry: Marketing / Digital Media / SaaS / Healthcare / B2B

Reporting to: Marketing Manager / Founder

Job Overview:

We are seeking a highly creative and data-driven Social Media Marketing Specialist with strong expertise in Automation, YouTube SEO, and MQL (Marketing Qualified Lead) Generation. The ideal candidate should be hands-on with Canva's latest design and video tools, including AI voiceovers, avatar creation, Instagram Reels, and YouTube content optimization. The role demands a balance of creativity, marketing analytics, and automation-driven campaign execution to generate measurable results.

Key Responsibilities:

Plan, design, and execute high-quality visual content that drives engagement and brand awareness across Instagram, LinkedIn, and YouTube.
Implement marketing automation workflows to improve campaign efficiency and lead nurturing.
Develop and optimize YouTube SEO strategies to increase visibility, watch time, and subscriber growth.
Drive MQL generation through targeted social media and content marketing initiatives.
Design and publish engaging content using Canva's advanced AI and video editing tools.
Create AI voiceover-based videos, animated avatars, and interactive presentations for reels, stories, and YouTube Shorts.
Work closely with the marketing and content teams to plan and execute weekly campaign calendars.
Track performance metrics and optimize campaigns for engagement, conversions, and lead quality.
Stay updated on the latest automation tools, social media trends, and algorithm updates.
Maintain consistent brand voice and visual identity across all channels.

Required Skills:

Strong command of Canva Pro (AI voiceovers, avatar design, and video editor tools).
Proven experience in marketing automation tools (e.g., HubSpot, Zapier, Mailchimp, ActiveCampaign).
Expertise in YouTube SEO, keyword optimization, and analytics.
Hands-on experience in MQL generation through paid and organic social media strategies.
Good understanding of Instagram, LinkedIn, and YouTube algorithms and post formats.
Familiarity with scheduling and analytics tools (Buffer, Hootsuite, Meta Business Suite).
Eye for aesthetics, design alignment, and visual storytelling.
Strong analytical mindset with the ability to optimize campaigns based on data insights.

Qualifications:

Bachelor's degree in Marketing, Mass Communication, Design, or a related field.
Minimum 4 years of experience in social media marketing, automation, and lead generation.
Portfolio or active social media profiles (Instagram/LinkedIn/YouTube) showcasing previous work is mandatory.

What We Offer:

A dynamic, growth-driven environment in a fast-scaling organization.
Opportunities to lead automation-driven campaigns and data-led marketing initiatives.
Creative ownership and flexibility in campaign ideation and execution.
Mentorship from experienced marketing leaders in B2B and digital growth domains.