Job Description: Social Media Manager – Asset Management

Location: Mumbai

Experience: 2 to 5 years in Social Media Marketing / Management. Preferably with an Asset Management or Financial Services Firm.

Role Overview

360 ONE Asset is seeking a dynamic and digitally fluent Social Media Manager to lead our brand's presence across key social platforms.

In this role, you will be the voice of 360 ONE Asset Management online — crafting original, insight-driven content that builds brand awareness, drives engagement among sophisticated investors and financial intermediaries, and positions 360 ONE Asset as a thought leader in the asset management space. This is an exciting opportunity to shape a high-impact digital narrative at the intersection of finance and storytelling.

Key Responsibilities

Content Strategy & Creation

Develop and execute a comprehensive social media content calendar aligned with business themes, product launches, market events, and regulatory milestones.
Conceptualise and produce original content — posts, reels, carousels, infographics, short-form videos, and thought leadership pieces — tailored for LinkedIn, X (Twitter), Instagram, and YouTube.
Translate complex financial concepts (Alternatives, PMS, SIF, Mutual Funds) into engaging, accessible narratives for both retail and HNI/UHNI audiences.
Collaborate with investment teams, fund managers, and senior leadership to surface insights and perspectives worth amplifying.

Brand Building & Awareness

Champion the 360 ONE brand voice consistently across all digital touchpoints.
Drive campaigns that reinforce brand salience — from product awareness to performance storytelling and market commentary.
Identify trends, cultural moments, and financial events to create timely and relevant content.

Community Management & Engagement

Monitor, moderate, and actively engage with audiences across platforms — responding to comments, DMs, and mentions in a manner consistent with brand tone.
Build relationships with financial influencers, creators, and media communities to amplify reach.

Analytics & Performance

Track, analyse, and report on key social media KPIs including reach, engagement, follower growth, and content performance.
Use data-driven insights to continuously optimise content strategy, posting cadence, and format mix.
Stay current with platform algorithm changes and adapt strategy accordingly.

AI-Powered Workflows

Leverage AI tools (e.g. ChatGPT, Midjourney, Canva AI, Opus Clip) to accelerate content creation, research, and repurposing workflows.
Explore and experiment with emerging AI capabilities to enhance content quality and production efficiency.

Cross-functional Collaboration

Work closely with the marketing, compliance, legal, and investment teams to ensure content accuracy, regulatory adherence, and brand consistency.
Coordinate with external agencies, designers, and production vendors as needed.

Qualifications & Skills

Must-Have

2 to 5 years of hands-on experience in social media management or digital marketing.
Demonstrated ability to create high-quality original content across LinkedIn, Instagram, YouTube and X.
Strong understanding of financial markets, investment products, and the asset management landscape.
Excellent written communication skills with a flair for simplifying complex financial concepts.
Proficiency with social media management and scheduling tools (e.g. Hootsuite, Sprout Social, Buffer, or similar).
Solid grasp of social media analytics and performance reporting.
Working knowledge of AI content tools and a demonstrated curiosity to adopt new technologies.
Bachelor's degree in Marketing, Communications, Finance, Economics, or a related field.

Good to Have

Prior experience in an asset management, mutual fund, or financial services firm.
Understanding of SEBI regulations and compliance norms relevant to financial content and advertising.
Experience with short-form video production and editing (Reels, Shorts-style content).
Familiarity with SEO best practices and their application to social content.
Exposure to influencer marketing and financial creator ecosystems in India.
MBA or post-graduate qualification in Marketing or Finance.

Key Attributes

Detail-oriented and structured thinker
Collaborative approach
Creative problem solver
Execution-focused with high ownership
Ability to work in a fast-paced, regulated environment

Social Media Manager

Social Media Manager - Asset