Job Description – Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Mohali (Onsite)

Experience: 5–8 Years

Employment Type: Full-Time

Job Summary

We are seeking an experienced Digital Marketing Manager with a strong background in IT services/product marketing and lead generation. The ideal candidate should have hands-on expertise in PPC and paid advertising, performance marketing, campaign optimization, and driving qualified leads across digital channels.

Key Responsibilities

Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Develop and implement digital marketing strategies to generate high-quality leads for IT services and products.
Manage performance marketing campaigns to maximize ROI, ROAS, and conversions.
Create and optimize landing pages, marketing funnels, and conversion strategies.
Drive SEO, content marketing, email marketing, and social media campaigns.
Monitor campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and Looker Studio.
Conduct keyword research, competitor analysis, audience targeting, and A/B testing.
Collaborate with the Sales, Product, and Design teams to align marketing initiatives with business goals.
Track campaign performance and prepare regular reports with actionable insights.
Stay updated with the latest digital marketing trends and platform updates.

Required Skills

5–8 years of experience in Digital Marketing, preferably in the IT industry.
Strong expertise in PPC & Paid Advertising (Mandatory).
Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
Proven experience in lead generation and performance marketing.
Strong understanding of SEO, content marketing, email marketing, and social media marketing.
Experience with GA4, GTM, Search Console, and marketing automation tools.
Excellent analytical, communication, and stakeholder management skills.

Preferred Qualifications

Experience marketing IT services, SaaS, AI, or software products.
Google Ads or Meta Blueprint certifications are an added advantage.

Perks & Benefits

Competitive salary with performance-based incentives.
Opportunity to work on innovative IT and AI products.
Career growth in a fast-paced, technology-driven environment.
Learning and development opportunities.
Employee engagement activities and a collaborative work culture.